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Minda Zetlin is a business technology writer and speaker, co-author of The Geek Gap, and president of the American Society of Journalists and Authors. She is a regular contributor to Inc.com and Inc. magazine. She lives in Woodstock, New York, with her husband Bill Pfleging, four cats, and a large number of computers. Find her at www.mindazetlin.com. @MindaZetlin


Turn Customers into Your Best Salespeople: 4 Tips

If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have.  Read story

Advice From the 23-Year-Old Who Said No to Mark Cuban

Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank."  Read story

5 Reasons to Get Your Hands Dirty

This exec spent nine months doing every job at his company before becoming CEO. What he learned helped him triple revenue in five years.  Read story

Write a Business Plan or Not? 2 Experts Debate

Writing a business plan could be a really great idea or a really bad one, depending who you ask. Two start-up experts make their cases.  Read story

The Power of Not Solving Problems

The next time an employee tells you about a problem, stop, listen--but whatever you do, don't propose a solution.  Read story

Coming Soon: The Earth, Live From Space

Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station.  Read story

Train Yourself to Be an Optimist: 4 Steps

Optimistic people are happier, healthier, more successful, and have longer lives. You can be one of them.  Read story

Go From Employee to Entrepreneur: 4 Tips

Use the skills, industry knowledge, and contacts you have today to set your business up for success.  Read story

Rhapsody CEO: Freemium Doesn't Work

A free streaming plan has helped both Pandora and Spotify get thousands of users. Rhapsody's John Irwin says it's a losing strategy in the long run.  Read story

How Leaders Make the Most of Social Gatherings

The best leaders use social events as opportunities to strengthen relationships, engage with shy colleagues, and express appreciation.  Read story

How Your Affair Is Killing Your Business

Entrepreneurs who have affairs within the workplace, or even outside it, are likely to see their companies suffer.  Read story

Are You a Fearless Leader? 3 Questions

Fearless leaders know how to face reality, take decisive action, and accept responsibility for the outcome. Are you one of them?  Read story

3 Apps That Made My Life Better in 2012

Lots of apps over-promise, under-deliver, and then fade into oblivion. Inc.com columnist Minda Zetlin highlights three with staying power.  Read story

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read story

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read story

4 Tips to Take Your Company to the Next Level

Stuck at a plateau? Here are four things that could help your business reach new heights.  Read story

Is It Human Nature to Stifle Big Ideas?

Investors say they want big, bold start-up ideas--but their investments suggest otherwise. What's an entrepreneur to do?  Read story

4 Most Important Qualities of an Entrepreneur

Forget about your business idea--most of them don't pan out anyway. Here's what it really takes to succeed.  Read story

Whittle Down Your To-Do List. Finally

Those items at the bottom of the list? You know you'll never get to them, so stop trying--there's a better way to get more done.  Read story

4 Tips to Help Veterans Succeed at Your Company

Veterans can make for highly disciplined and skilled employees. Make sure you set them up for success with these tips.  Read story

How Much Poor Performers Cost You

Chances are, you're spending too much time on employees who don't deliver. Here are seven tips to pull yourself out of the time suck.  Read story

3 Surprising Secrets to Thriving Now

Stop blaming the economy for your troubles, says 'Turnaround King' Grant Cardone. Here's what you should do instead.  Read story

5 Tips for Highly Effective Pinterest Boards

Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.  Read story

Want to Be More Effective? Try a Mental Detox

Follow these four tips to get back on top of your mental game.  Read story

5 Deadliest Marketing Sins

Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes?  Read story

3 Reasons Your Start-up Should Tackle Really Big Problems

It's certainly not an easy entrepreneurial path, but one VC says there's never been a better time to pursue big ideas that solve thorny problems.  Read story

Inside the Quest to Build the Scariest Haunted House

The Halloween season is short. So if Steve Kopelman is going to make it big, he's got to make it good. Here's how he does it.  Read story

3 Questions to Motivate Any Employee

Need to energize your troops? Start here: Find out what would make them love their jobs.  Read story

4 Secrets to Get Inside Your Customers' Heads

"Extreme research" can help you build products customers love. Here's how one company does it.  Read story

How Stories Make Customers Fall in Love

Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.  Read story

Business Plans Are a Waste of Time. Here's What to Do Instead

Throw your business plan in the recycling bin. Instead, focus on your team and on getting to market as quickly as you can.  Read story

Can Spotify Stem Its Losses?

Leaked financials suggest the start-up is unsustainable. Here are a few ideas on how Spotify can get in the black.  Read story

Are You at Risk of Employee Fraud?

No matter what business you're in, it can happen. Don't get blindsided by fraud: Know when employees are likeliest to steal.  Read story

Is Your Business Franchise-Worthy? 4 Ways to Tell

Is your industry growing? Is your concept appealing to other people? If so, your business may have franchise potential.  Read story

It's Baaack: Myspace Plots Another Relaunch

If at first you don't succeed, redesign, redesign again. This time, it just might work.  Read story

Why Apple's Maps Flap Could Make Your Life Harder

Don't think Apple's buggy new Maps app affects your business? Think again.  Read story

How to Save a Dying Company

Vital Network Systems was losing half a million dollars every month. Here are three key steps that helped turn the company around.  Read story

Can't Get Good PR? 4 Things You're Doing Wrong

It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself.  Read story

How to Handle Rejection: 4 Tips

Hearing the word "no"--repeatedly--comes with the territory of launching your own business. Here's how to keep it from bringing you down.  Read story

5 Reasons You Need an Advisory Board From Day One

Before you have a company--or even a fully-formed idea--you can benefit from a formal or informal board of advisors.  Read story