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Minda Zetlin is a business technology writer and speaker, co-author of The Geek Gap, and president of the American Society of Journalists and Authors. She is a regular contributor to Inc.com and Inc. magazine. She lives in Woodstock, New York, with her husband Bill Pfleging, four cats, and a large number of computers. Find her at www.mindazetlin.com. @MindaZetlin


Social Media vs. Having a Life: 3 Ways to Strike a Balance

Yes, Virginia, it is possible to stay connected to social media without it taking over your life. Here's how.  Read story

Why You Might Want to Start Up in Europe

A serial entrepreneur whose newest company is in Ireland makes the case for launching overseas--and explains the best way to do it.  Read story

4 Leadership Lessons From Professional Pilots

When entrepreneurs and pilots screw up, they take other people down with them. But the similarities don't stop there.  Read story

5 Foolproof Ways to Get Through a Tough Task

Still staring at that blinking cursor on your blank screen? Here's how to get past it.  Read story

De-Stress at Work in 15 Minutes

You don't need much time to relax--and lower your blood pressure. Here are five easy tactics to try.  Read story

How to Give Away Freebies--and Not Bankrupt Your Business

Giving away products and services may sound like a bad business strategy, but there are times when it's the smart thing to do.  Read story

4 Secrets From a Master Relationship Builder

The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network.  Read story

Build the Relationship That Could Save Your Business

When credit was tight and this CEO needed to build out his franchise business, a carefully cultivated relationship with his bank saved the day.  Read story

7 Secrets of YouTube Marketing

Culled from data on 30,000 businesses, here's what works--and what doesn't--on YouTube.  Read story

4 Tricks Highly Effective Teams Use

A self-aware team is an effective team. These four steps will help you get there.  Read story

Confessions of a Bad Delegator

If you want to make sure something gets done, do you do it yourself? Read on, fellow micro-managers: It's time to get a little help.  Read story

Dramatically Increase Your Revenue: 6 Tips

Want to find hidden opportunities? Ask your customers these questions--but only after you've made the sale.  Read story

'Getting Sued Was a Lucky Break'

When a giant like UPS sues you to stay away from its customers, what do you do? These founders learned--fast--how to pitch new customers.  Read story

3 Reasons the Experts Are Wrong About Email

Reading your email frequently will make you and your team more productive and efficient--not less.  Read story

Want to Hire the Best College Grads? Ignore the Degree

To build the best work force, hire bright young people--even before they graduate--and don't worry about what they studied.  Read story

7 Things You're Doing Wrong on Pinterest

Have you made any of these mistakes? If so, you're not benefitting from Pinterest as much you could be.  Read story

5 Reasons You Should Have Cyber Liability Insurance

It's not just for big companies. Cyber insurance can make the difference between staying in business or shutting your doors after an attack.  Read story

Digital Franchises: New Spin on an Old Business Model

Brick-and-mortar businesses using franchising to scale. Why shouldn't websites? The founder of OrderUp explains how it's done.  Read story

4 Employee 'Motivators' That Can Backfire

Most of the people who work for you wouldn't dare admit that these incentives don't work nearly as well as you think they do.  Read story

Want to Expand into China? Read This First

Heading to China isn't right for every company--and even if it is for yours, it won't be easy. Here are three things to remember.  Read story

Better Collaboration in 3 Steps

Engineers use the Agile method to build software more efficiently. You can use it to run your company more efficiently.  Read story

4 Reasons Yahoo's Telecommuting Ban Won't Last

Telecommuting, handled properly, creates more effective, harder-working, employees. Eventually, Marissa Mayer will figure that out.  Read story

4 Ways You Discourage Customers From Buying

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.  Read story

My Favorite Way to Dump a Bad Customer

There's one simple and foolproof way to get rid of a bad customer without taking on emotional baggage.  Read story

3 Reasons to Hold a Start-Up Contest

Think of it as part marketing, part market research. Here's why a launching a contest for other start-ups is a smart business move.  Read story

Turn Customers into Your Best Salespeople: 4 Tips

If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have.  Read story

Advice From the 23-Year-Old Who Said No to Mark Cuban

Want to scale quickly? Meet the young entrepreneur who did it after he turned down a $200,000 check on "Shark Tank."  Read story

5 Reasons to Get Your Hands Dirty

This exec spent nine months doing every job at his company before becoming CEO. What he learned helped him triple revenue in five years.  Read story

Write a Business Plan or Not? 2 Experts Debate

Writing a business plan could be a really great idea or a really bad one, depending who you ask. Two start-up experts make their cases.  Read story

The Power of Not Solving Problems

The next time an employee tells you about a problem, stop, listen--but whatever you do, don't propose a solution.  Read story

Coming Soon: The Earth, Live From Space

Meet the scrappy young start-up aiming to be the first to offer streaming video of Earth from the International Space Station.  Read story

Train Yourself to Be an Optimist: 4 Steps

Optimistic people are happier, healthier, more successful, and have longer lives. You can be one of them.  Read story

Go From Employee to Entrepreneur: 4 Tips

Use the skills, industry knowledge, and contacts you have today to set your business up for success.  Read story

Rhapsody CEO: Freemium Doesn't Work

A free streaming plan has helped both Pandora and Spotify get thousands of users. Rhapsody's John Irwin says it's a losing strategy in the long run.  Read story

How Leaders Make the Most of Social Gatherings

The best leaders use social events as opportunities to strengthen relationships, engage with shy colleagues, and express appreciation.  Read story

How Your Affair Is Killing Your Business

Entrepreneurs who have affairs within the workplace, or even outside it, are likely to see their companies suffer.  Read story

Are You a Fearless Leader? 3 Questions

Fearless leaders know how to face reality, take decisive action, and accept responsibility for the outcome. Are you one of them?  Read story

3 Apps That Made My Life Better in 2012

Lots of apps over-promise, under-deliver, and then fade into oblivion. Inc.com columnist Minda Zetlin highlights three with staying power.  Read story

3 Steps to Turn Around a Failing Company

"Turnaround King" Grant Cardone says you may think you know what's ailing your company--but you're almost certainly wrong.  Read story

How Not to Do Target Marketing

Will women buy a toolbox just because it's pink? Don't assume you know anything about what your customers really want.  Read story