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Minda Zetlin


Use Wikipedia as a Marketing Tool

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listi...  Read story

Storing Data in the Cloud

The best online backup services for business data  Read story

Secrets to Getting Good Reviews Online

There’s a right way and a wrong way to seek positive online reviews for your business. Filing fake reviews led New York State to collect $300,000 from a pl...  Read story

Online Barter Exchanges

Here are the largest online barter exchanges. All of them let you peruse available goods before joining  Read story

Is a Barter Exchange Right for Your Company?

Careful: Some barter trades can be costly  Read story

The Best Business Card Scanners

How two portable business card scanners stack up.  Read story

Track Comments about Your Business Online

Listen Up! Tracking software and services can alert you to what customers are saying about your business on social networks, blogs, and other social media. T...  Read story

The Best Printers for Less Than $1,000

From the HP OfficeJet Pro to the Xerox Phaser, four top printers  Read story

Online B2B Marketplaces: Should You Dive In?

Business-to-business marketplaces are proliferating on the Web. Here's how to tell a site is right for you.  Read story

How to Fight Organized Cybercrime

International gangs of cyber-criminals are working together to infiltrate unprotected networks -- and targeting small businesses. Here’s how to keep from b...  Read story

Should Your Company Switch to Online Banking?

Many small businesses are still using paper checks sent through the mail to settle their accounts. But online banking can save time and effort, and improve c...  Read story

Use Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads.  Read story

Using Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads. Here's how to use Twitter to find potential customers an...  Read story

Device Detection Protects Your Site from Fraud

New device detection services can give online businesses a lot of detail about devices being used to access their sites. Providers of these services say this...  Read story

Getting the Most from Banking Online

Many small businesses are still using paper checks sent through the mail to settle their accounts. But online banking can save time and effort, and improve c...  Read story

Be Very Afraid of Scareware

“Scareware” consists of pop-up advertisements that appear warning users of supposed security threats. These fake anti-virus programs take advantage of gu...  Read story

Five Tips to Make Your Hardware Last Longer

At a time when few businesses can afford new equipment, there are several ways to get longevity out of your desktop.  Read story

Online B2B Marketplaces: Should You Dive In?

Business-to-business marketplaces are proliferating on the Web. Here’s how to tell a site is right for you.  Read story

Keeping Tabs on Mobile Workers

Mobile phone GPS tracking can tell you where employees are throughout the day -- but how will they feel about it?  Read story

Time to Renegotiate Vendor Contracts?

With the economy in major slowdown mode, now may be a good time to try renegotiating some of those one-sided vendor contracts you entered into in better time...  Read story

The Downside to Virtualization: Security Risks

Businesses small and large are increasingly turning to virtualization technology to save costs and increase redundancies in case of disaster. But traditional...  Read story

Link Bait: Giving It Away Online to Get Traffic

Every small business yearns for "link love" -- links from other websites that can bring traffic to your site and raise your company's visibility. One way to ...  Read story

What’s New in Server Software?

Microsoft’s 2008 server software has better data protection and security, and more options. Is it time for an upgrade?  Read story

5 Steps to Localized Online Marketing

Just because it’s called the “World Wide Web” doesn’t mean you can’t use it to reach a local audience. Here’s how.  Read story

Why You Need to Hire a Virtual Assistant

Overwhelmed at the office? But not ready to hire new staff? A virtual assistant might be the solution.  Read story

Time to Take a Look at Digital Signatures?

Legal since 2000, electronic signatures are only now coming into widespread use -- and they can make a big difference to your bottom line.  Read story

Beware the E-mail Blacklist

It’s surprisingly easy to get included in anti-spam blacklists that can keep your messages trapped in limbo. Here’s how to stay off these lists.  Read story

Viral Video Helps Market Products

Want to make a big impression with a tiny ad budget? Try creating videos customers will forward to each other. Here are three case studies of small businesse...  Read story

What New PCI Standards Mean to You

If your business accepts credit card payments, it must be compliant with Payment Card Industry (PCI) Standards -- which changed this fall. Here’s what the ...  Read story

New Tactics in the War on Spam

Spam may make up 90 percent or more of the e-mail your company receives. Here are some new tactics for taming the beast.  Read story

Web-Hosted Software: Compliance as a Service

Web-hosted software can keep you in line with ever-changing regulations.  Read story

Geeks Gone Selling: Sales Training for IT

Sales executives are often reluctant to include techies in the sales process. Training can help.  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story

Is it Time to Toss Your Servers?

Some small and mid-sized businesses should consider getting rid of their servers altogether, some experts argue. New Web-hosted computing options can dramati...  Read story

Buzz: Getting Noticed in the Blogosphere

A positive mention by a prominent blogger can lift your product or company out of obscurity. Here's how to better your odds.  Read story

Has Your Business Outgrown its Web Developer?

Sometimes the website -- and Web developer -- that was right when you started your business is no longer the right fit as your business grows and needs to ad...  Read story

Software-as-a-Service and Regulatory Compliance

Using SaaS is a popular way to cut upfront costs and save on equipment and IT staff. But your business remains legally responsible if an outsourcer compromis...  Read story

Employee or Contractor?

The wrong answer could cost you  Read story

Use Social Media to Promote Your Website

Taking time to produce a blog, newsletter, or other content on your website? Get users to pass the content around the Web using sites like Digg, Reddit, and ...  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story