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Minda Zetlin


Be Very Afraid of Scareware

“Scareware” consists of pop-up advertisements that appear warning users of supposed security threats. These fake anti-virus programs take advantage of gu...  Read story

Five Tips to Make Your Hardware Last Longer

At a time when few businesses can afford new equipment, there are several ways to get longevity out of your desktop.  Read story

Online B2B Marketplaces: Should You Dive In?

Business-to-business marketplaces are proliferating on the Web. Here’s how to tell a site is right for you.  Read story

Keeping Tabs on Mobile Workers

Mobile phone GPS tracking can tell you where employees are throughout the day -- but how will they feel about it?  Read story

Time to Renegotiate Vendor Contracts?

With the economy in major slowdown mode, now may be a good time to try renegotiating some of those one-sided vendor contracts you entered into in better time...  Read story

The Downside to Virtualization: Security Risks

Businesses small and large are increasingly turning to virtualization technology to save costs and increase redundancies in case of disaster. But traditional...  Read story

Link Bait: Giving It Away Online to Get Traffic

Every small business yearns for "link love" -- links from other websites that can bring traffic to your site and raise your company's visibility. One way to ...  Read story

What’s New in Server Software?

Microsoft’s 2008 server software has better data protection and security, and more options. Is it time for an upgrade?  Read story

5 Steps to Localized Online Marketing

Just because it’s called the “World Wide Web” doesn’t mean you can’t use it to reach a local audience. Here’s how.  Read story

Why You Need to Hire a Virtual Assistant

Overwhelmed at the office? But not ready to hire new staff? A virtual assistant might be the solution.  Read story

Time to Take a Look at Digital Signatures?

Legal since 2000, electronic signatures are only now coming into widespread use -- and they can make a big difference to your bottom line.  Read story

Beware the E-mail Blacklist

It’s surprisingly easy to get included in anti-spam blacklists that can keep your messages trapped in limbo. Here’s how to stay off these lists.  Read story

Viral Video Helps Market Products

Want to make a big impression with a tiny ad budget? Try creating videos customers will forward to each other. Here are three case studies of small businesse...  Read story

What New PCI Standards Mean to You

If your business accepts credit card payments, it must be compliant with Payment Card Industry (PCI) Standards -- which changed this fall. Here’s what the ...  Read story

New Tactics in the War on Spam

Spam may make up 90 percent or more of the e-mail your company receives. Here are some new tactics for taming the beast.  Read story

Web-Hosted Software: Compliance as a Service

Web-hosted software can keep you in line with ever-changing regulations.  Read story

Geeks Gone Selling: Sales Training for IT

Sales executives are often reluctant to include techies in the sales process. Training can help.  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story

Is it Time to Toss Your Servers?

Some small and mid-sized businesses should consider getting rid of their servers altogether, some experts argue. New Web-hosted computing options can dramati...  Read story

Buzz: Getting Noticed in the Blogosphere

A positive mention by a prominent blogger can lift your product or company out of obscurity. Here's how to better your odds.  Read story

Has Your Business Outgrown its Web Developer?

Sometimes the website -- and Web developer -- that was right when you started your business is no longer the right fit as your business grows and needs to ad...  Read story

Software-as-a-Service and Regulatory Compliance

Using SaaS is a popular way to cut upfront costs and save on equipment and IT staff. But your business remains legally responsible if an outsourcer compromis...  Read story

Employee or Contractor?

The wrong answer could cost you  Read story

Use Social Media to Promote Your Website

Taking time to produce a blog, newsletter, or other content on your website? Get users to pass the content around the Web using sites like Digg, Reddit, and ...  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story

Before You Virtualize Servers: A Checklist

Virtualizing servers can save on equipment, reduce your company’s carbon footprint and help with disaster recovery. But there are a few things you should k...  Read story

How Much Website Uptime Is Too Much?

One hundred percent uptime may sound like a good thing, but it may mean a small company is paying too much for redundancies that guarantee it will never go d...  Read story

Online Video Ads: How to Use Them

You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small ...  Read story

Virtualization Sets Desktops Free

In data centers, virtualization helps big companies save on servers and better protect their data. Now smaller companies can use the same technology to gain ...  Read story

Protect Your Network from Users

Your biggest security threat has two feet, 10 fingers and works in a cubicle down the hall. Here's how to help users keep your company's network safe.  Read story

Would Your Network Survive a Targeted Attack?

Attacks targeted at a single company are on the rise, and according to one analyst are "trickling down" from large companies to small ones. Think you're busi...  Read story

Putting a Price on Software "Savings"

Software companies make extravagant claims about how their products benefit your bottom line. Here's how to make sense of it all.  Read story

The Case for Standardized PC Configuration

Making sure all your company's desktops and laptops are running exactly the same software can hold down maintenance costs, keep IT staff happy, and help equi...  Read story

From Geek to Boss: Choosing Tech Leaders

Businesses too often promote the IT employees who are most skilled at technology to be the leaders of teams or departments. This can be a recipe for disaster...  Read story

Virus Attack: What to Do on Zero Day

Here's what you should have in place to maximize protection against zero day attacks and how to respond if you do fall victim.  Read story

Imaging Software: When Image is Everything

Imaging software can reset a malfunctioning computer to a standard configuration, backup an entire hard drive onto a USB, and simultaneously deploy new or up...  Read story

The Case for Standardized PC Configuration

Making sure all your company's desktops and laptops are running exactly the same software can hold down maintenance costs, keep IT staff happy, and help equi...  Read story

Server Snafus: Pitfalls to Avoid

You know your business needs new servers to run at its best. Avoiding these five mistakes will help you make a sound investment.  Read story

Can Video Help Searchers Find You?

Video can raise your search engine optimization prominence and bring in new customers -- if you do it right.  Read story

Log Management: What's in Your Log Files?

Log files are like internal surveillance cameras, recording everything that happens inside servers, network devices, and some applications. Here's how to mak...  Read story