SEO for Blogs: If You Build It, Will They Come?
Blogs can be effective tools for raising the profile of your product or service -- but only if your target audience find them. Search engine optimization (SE... Read story
START ME UP 
Minda Zetlin
Geeks Gone Selling: Sales Training for IT
Technology people sometimes need to be included in the sales process, especially when a product depends on IT in some way. But sales executives are reluctant... Read story
To Offer Wi-Fi or Not to Offer Wi-Fi?
Visitors to your company expect the wireless Internet. How do you provide it without security risks? Read story
Don’t Split Hairs over Shared Internet
It's common for small businesses sharing an office building to share their Internet access as well. But how do you avoid complications -- such as data breach... Read story
Is Your Business PCI Compliant?
Nearly every business that processes credit-card payments will have to comply with payment card industry (PCI) standards, which are very specific about how d... Read story
Managing Tech for Non-Techies
Overseeing technology projects can be daunting for non-geeks. Here's how to do it effectively. Read story
Is Your Network Secure -- Physically?
Businesses spend big bucks on security software, but FBI research shows the majority of security breaches come from physical mistakes such as not having a pa... Read story
U.S. Spectrum Auction's Impact on Business
No one knows exactly how Verizon will offer its new “beachfront” spectrum, which it won in an auction from the U.S. government in the 700 MHz UHF band re... Read story
Message Pending: Unified Communications
Unified communications can help funnel voice, e-mail, fax, and other communications from customers into one channel. It can help give small businesses an edg... Read story
Making Chat Work for Customers
Customers can tell the the difference between someone who can really help them and someone just pressing automatic send buttons for pre-scripted platitudes. ... Read story
From Geek to Boss: Choosing Tech Leaders
Businesses too often promote the IT employees who are most skilled at technology to be the leaders of teams or departments. This can be a recipe for disaster... Read story
How Does Technology Fit into Your Strategy?
When making strategic plans, you ignore technology at your peril. But focusing too tightly on tech can skew your plans too. Here’s how to strike the right ... Read story
IT Security: How Much $$ Should You Spend?
Small and mid-sized businesses keep spending more on IT security solutions, in response to the growing variety of threats. Here’s how to figure out mow muc... Read story
Making the Most of Your Intranet
Lower costs and ease of use mean companies of any size can create their own intranets. Here’s how to get the most from this technology. Read story
Software that Sends the Alert
Notification software can let you know when inventory levels are low, or tell your customers when it’s time to buy. Read story
Virtual Conferences: The Next Best Thing to Being There?
The virtual conference business is booming, as Internet connections get faster and real-world travel gets tougher. Here’s how to make the most of not reall... Read story
Hot Technologies to Watch in 2008
The year 2007 may be remembered for Web 2.0, the rise of social networks, and YouTube. But what new technologies will impact business in 2008? We spoke with ... Read story
What Makes Tech Workers Tick?
Geeks are wired differently from everyone else, and the prospect of making more money may not motivate them. Here are some unexpected ways to get techies exc... Read story
When On-Demand Services Go Awry
You have the service-level agreement in place when your business contracts for Software as a Service (SaaS). But what happens when things go wrong? What reco... Read story
When Open Source Goes to Open Court
Monsoon Multimedia became the first test case for an open source software lawsuit. The fact is, few companies know exactly what source code or open-source so... Read story
Helping Customers Help Each Other Online
A growing number of companies are creating online community forums, or other ways for customers to interact. This not only improves customer satisfaction, bu... Read story
How to Turn Social Networking Contacts Into Customers
Now that business people have migrated onto such social networking sites and amassed a dizzying array of contacts -- and contacts' contacts -- how do you con... Read story
Spending Too Much or Too Little on Tech?
Benchmarking IT costs can help you find the right level of spending on information technology. Data on spending in 27 industries may help. Read story
Spending Too Much or Too Little on Tech?
Benchmarking IT costs can help you find the right level of spending on information technology. Data on spending in 27 industries may help. Read story
