START ME UP  

Minda Zetlin


Geeks Gone Selling: Sales Training for IT

Sales executives are often reluctant to include techies in the sales process. Training can help.  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story

Is it Time to Toss Your Servers?

Some small and mid-sized businesses should consider getting rid of their servers altogether, some experts argue. New Web-hosted computing options can dramati...  Read story

Buzz: Getting Noticed in the Blogosphere

A positive mention by a prominent blogger can lift your product or company out of obscurity. Here's how to better your odds.  Read story

Has Your Business Outgrown its Web Developer?

Sometimes the website -- and Web developer -- that was right when you started your business is no longer the right fit as your business grows and needs to ad...  Read story

Software-as-a-Service and Regulatory Compliance

Using SaaS is a popular way to cut upfront costs and save on equipment and IT staff. But your business remains legally responsible if an outsourcer compromis...  Read story

Employee or Contractor?

The wrong answer could cost you  Read story

Use Social Media to Promote Your Website

Taking time to produce a blog, newsletter, or other content on your website? Get users to pass the content around the Web using sites like Digg, Reddit, and ...  Read story

Now Is the Time to Start an Internet Business

Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.  Read story

Before You Virtualize Servers: A Checklist

Virtualizing servers can save on equipment, reduce your company’s carbon footprint and help with disaster recovery. But there are a few things you should k...  Read story

How Much Website Uptime Is Too Much?

One hundred percent uptime may sound like a good thing, but it may mean a small company is paying too much for redundancies that guarantee it will never go d...  Read story

Online Video Ads: How to Use Them

You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small ...  Read story

Virtualization Sets Desktops Free

In data centers, virtualization helps big companies save on servers and better protect their data. Now smaller companies can use the same technology to gain ...  Read story

Protect Your Network from Users

Your biggest security threat has two feet, 10 fingers and works in a cubicle down the hall. Here's how to help users keep your company's network safe.  Read story

Would Your Network Survive a Targeted Attack?

Attacks targeted at a single company are on the rise, and according to one analyst are "trickling down" from large companies to small ones. Think you're busi...  Read story

Putting a Price on Software "Savings"

Software companies make extravagant claims about how their products benefit your bottom line. Here's how to make sense of it all.  Read story

The Case for Standardized PC Configuration

Making sure all your company's desktops and laptops are running exactly the same software can hold down maintenance costs, keep IT staff happy, and help equi...  Read story

From Geek to Boss: Choosing Tech Leaders

Businesses too often promote the IT employees who are most skilled at technology to be the leaders of teams or departments. This can be a recipe for disaster...  Read story

Virus Attack: What to Do on Zero Day

Here's what you should have in place to maximize protection against zero day attacks and how to respond if you do fall victim.  Read story

Imaging Software: When Image is Everything

Imaging software can reset a malfunctioning computer to a standard configuration, backup an entire hard drive onto a USB, and simultaneously deploy new or up...  Read story

The Case for Standardized PC Configuration

Making sure all your company's desktops and laptops are running exactly the same software can hold down maintenance costs, keep IT staff happy, and help equi...  Read story

Server Snafus: Pitfalls to Avoid

You know your business needs new servers to run at its best. Avoiding these five mistakes will help you make a sound investment.  Read story

Can Video Help Searchers Find You?

Video can raise your search engine optimization prominence and bring in new customers -- if you do it right.  Read story

Log Management: What's in Your Log Files?

Log files are like internal surveillance cameras, recording everything that happens inside servers, network devices, and some applications. Here's how to mak...  Read story

SEO for Blogs: If You Build It, Will They Come?

Blogs can be effective tools for raising the profile of your product or service -- but only if your target audience find them. Search engine optimization (SE...  Read story

Geeks Gone Selling: Sales Training for IT

Technology people sometimes need to be included in the sales process, especially when a product depends on IT in some way. But sales executives are reluctant...  Read story

To Offer Wi-Fi or Not to Offer Wi-Fi?

Visitors to your company expect the wireless Internet. How do you provide it without security risks?  Read story

Don’t Split Hairs over Shared Internet

It's common for small businesses sharing an office building to share their Internet access as well. But how do you avoid complications -- such as data breach...  Read story

Is Your Business PCI Compliant?

Nearly every business that processes credit-card payments will have to comply with payment card industry (PCI) standards, which are very specific about how d...  Read story

Managing Tech for Non-Techies

Overseeing technology projects can be daunting for non-geeks. Here's how to do it effectively.  Read story

Is Your Network Secure -- Physically?

Businesses spend big bucks on security software, but FBI research shows the majority of security breaches come from physical mistakes such as not having a pa...  Read story

U.S. Spectrum Auction's Impact on Business

No one knows exactly how Verizon will offer its new “beachfront” spectrum, which it won in an auction from the U.S. government in the 700 MHz UHF band re...  Read story

Message Pending: Unified Communications

Unified communications can help funnel voice, e-mail, fax, and other communications from customers into one channel. It can help give small businesses an edg...  Read story

Making Chat Work for Customers

Customers can tell the the difference between someone who can really help them and someone just pressing automatic send buttons for pre-scripted platitudes. ...  Read story

From Geek to Boss: Choosing Tech Leaders

Businesses too often promote the IT employees who are most skilled at technology to be the leaders of teams or departments. This can be a recipe for disaster...  Read story

How Does Technology Fit into Your Strategy?

When making strategic plans, you ignore technology at your peril. But focusing too tightly on tech can skew your plans too. Here’s how to strike the right ...  Read story

IT Security: How Much $$ Should You Spend?

Small and mid-sized businesses keep spending more on IT security solutions, in response to the growing variety of threats. Here’s how to figure out mow muc...  Read story

Making the Most of Your Intranet

Lower costs and ease of use mean companies of any size can create their own intranets. Here’s how to get the most from this technology.  Read story

Software that Sends the Alert

Notification software can let you know when inventory levels are low, or tell your customers when it’s time to buy.  Read story

Virtual Conferences: The Next Best Thing to Being There?

The virtual conference business is booming, as Internet connections get faster and real-world travel gets tougher. Here’s how to make the most of not reall...  Read story