START ME UP  

Minda Zetlin


3 Reasons Your Start-up Should Tackle Really Big Problems

It's certainly not an easy entrepreneurial path, but one VC says there's never been a better time to pursue big ideas that solve thorny problems.  Read story

Inside the Quest to Build the Scariest Haunted House

The Halloween season is short. So if Steve Kopelman is going to make it big, he's got to make it good. Here's how he does it.  Read story

3 Questions to Motivate Any Employee

Need to energize your troops? Start here: Find out what would make them love their jobs.  Read story

4 Secrets to Get Inside Your Customers' Heads

"Extreme research" can help you build products customers love. Here's how one company does it.  Read story

How Stories Make Customers Fall in Love

Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.  Read story

Business Plans Are a Waste of Time. Here's What to Do Instead

Throw your business plan in the recycling bin. Instead, focus on your team and on getting to market as quickly as you can.  Read story

Can Spotify Stem Its Losses?

Leaked financials suggest the start-up is unsustainable. Here are a few ideas on how Spotify can get in the black.  Read story

Are You at Risk of Employee Fraud?

No matter what business you're in, it can happen. Don't get blindsided by fraud: Know when employees are likeliest to steal.  Read story

Is Your Business Franchise-Worthy? 4 Ways to Tell

Is your industry growing? Is your concept appealing to other people? If so, your business may have franchise potential.  Read story

It's Baaack: Myspace Plots Another Relaunch

If at first you don't succeed, redesign, redesign again. This time, it just might work.  Read story

Why Apple's Maps Flap Could Make Your Life Harder

Don't think Apple's buggy new Maps app affects your business? Think again.  Read story

How to Save a Dying Company

Vital Network Systems was losing half a million dollars every month. Here are three key steps that helped turn the company around.  Read story

Can't Get Good PR? 4 Things You're Doing Wrong

It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself.  Read story

How to Handle Rejection: 4 Tips

Hearing the word "no"--repeatedly--comes with the territory of launching your own business. Here's how to keep it from bringing you down.  Read story

5 Reasons You Need an Advisory Board From Day One

Before you have a company--or even a fully-formed idea--you can benefit from a formal or informal board of advisors.  Read story

5 Tips for Managing Employees in a Post-PC Era

Make no mistake: Your employees will use their own mobile devices to do their jobs. Here's how to ensure your data stays safe.  Read story

4 Tips to Make the Most of Failure

Don't waste your next failure--follow these steps to make sure you get the most you can out of the experience.  Read story

5 Tips to Spot a Lie

Deception expert and former CIA trainer Janine Driver shares her secrets for uncovering the truth.  Read story

Conquer New Markets in 3 Steps

If you want fast growth, go beyond the comfort zone of your first customer base. Here's how to get started.  Read story

Listening to Complainers Is Bad for Your Brain

Exposure to nonstop negativity actually impairs brain function. Here's how to defend yourself.  Read story

Does Your Content Suck? Here's How to Tell

According to Twitter's co-founders, the Web is awash in bad content. Are you part of the problem?  Read story

5 Reasons People Unfollow You on Twitter

Curb these top five annoying Twitter habits. Your followers will thank you.  Read story

4 Signs You Should Say 'No' to a VC

Investor Brad Feld and entrepreneur Rajat Bhargava share what they've learned about making their 18-year partnership work.  Read story

3 Signs You Aren't Paying Yourself Enough

If you can't take home a proper salary, it's time to take a long, hard look at your business.  Read story

Start-up Task No. 1: Think Global

Planning a global strategy--even before you launch your first product--can help your company grow fast.  Read story

VC McClure to Women: Stop Whining & Start Funding

Silicon Valley provocateur Dave McClure tells women to put their money where their mouth is and become angel investors. But is it really that easy?  Read story

How the Libor Scandal Affects You

Before you claim financial scandal fatigue, there are a few things you ought to know--and some smart ways you can respond.  Read story

4 Secrets for Marketing on Pinterest

Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.  Read story

4 Dumb Mistakes That Killed Hashable

This promising start-up was supposed to kill business cards. A series of bad decisions killed the company instead.  Read story

The $10 Billion Idea This VC Wants to Fund

What's the next big thing? This VC has an idea--and he's willing to put big money behind it.  Read story

Top 3 Bonehead Moves Entrepreneurs Make

No one said starting a business would be easy. But don't make it harder on yourself with these dumb mistakes.  Read story

5 Ways to Spot Trends Before They Happen

Want to recognize the next big thing before everyone else? Here's how it's done.  Read story

Best Place for a Start-Up? Think Inside the Box

It sounds counterintuitive, but launching your store inside a giant retail chain store could be a smart business move.  Read story

Don't Know What 'Big Data' Is? You're Not Alone

A new survey shows small companies are eager to get big data--even though they're not sure what it is.  Read story

4 Reasons It Pays to Be Clueless

Forget an MBA. Or even business experience. Some of the best entrepreneurs never would have launched if they had known better.  Read story

How to Get Employees Thinking Like Entrepreneurs

The benefits? They have more fun at work and you get great new ideas. Here's how to do it.  Read story

What to Do When Employees Steal Your Ideas

Your staff know your business well--well enough, in fact, to copy it. Here's how one company coped.  Read story

3 Ways Big Data Will Transform Your Company

Greylock Partners' data czar DJ Patil takes a look into the future of data--and what it means for you.  Read story

4 Reasons to Love the Facebook IPO

Contrary to popular opinion, the IPO was good for the company and investors. And it certainly shouldn't scare you from going public.  Read story

4 Tips to Build an Irresistible App

Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it.  Read story