Franchise Your Business: 4 Tips
This neighborhood butcher shop will grow by 30 stores in 2012 for total sales of $70 million. Here's how they did it. Read story
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Minda Zetlin
Build a Product Customers Will Buy: 5 Tips
You can't live without your product--but what about your customers? Five tips to ensure you're selling something people want. Read story
The Hack That Helped Launch a Company
Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch. Read story
How to Be Happier at Work: 3 Tips
Google's chief happiness officer shares some of the wisdom that has made the company's employees more content and productive. Read story
Why 5 CEOs Are Better Than 1
Sound like a management nightmare? The CEOs at this company says it's the ideal way to run a business. Here's why. Read story
Would You Give Up Citizenship for $1 Billion?
Eduardo Saverin turned in his passport ahead of the Facebook IPO. Proof that entrepreneurs are fleeing because of high taxes? Read story
Best Online Marketing Trick? Go Offline
An online dating service got more than 100,000 sign-ups using posters and fliers. Here's how they did it. Read story
Customers Not Buying? 4 Smart Business Moves
This entrepreneur launched his business 12 days before 9/11. He survived--and thrived--by adapting his plan on the fly. Read story
Leverage Big Data in Your Small Business: 5 Tips
Giant corporations use data analysis to fine-tune their marketing. So can you. Read story
Are Your Prices Too Complicated?
Maybe customers don't care exactly how much you're charging--they just want to know why. Read story
Should You Shack Up With Your Start-up Team?
You already spend all waking hours with your staff. Moving in together--if you can handle it--could save you serious cash. Read story
How to Land That All-Important First Customer
No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers. Read story
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read story
When It's Better Not to Listen to Customers
Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them. Read story
5 Reasons You Need Finance Talent on Your Start-up Team
It's never too early to bring in someone who knows a lot about money. Here's why. Read story
Is Do Not Track Bad for Small Business?
Web tracking may be a growing problem online for consumers—it means companies know the sites they visit, what they buy, and their personal preferences. But... Read story
How to Fix Your Social Media Past
Someone just posted a very derogatory comment about your company on FaceBook. Short of just laughing it off, there is a way to deal with these embarrassments. Read story
Should You Make a Tablet App for Your Business?
The train is moving out of the station. It happens to have an Apple logo (usually), measures about ten-inches in size, and lasts for about ten hours. Tablets... Read story
Unintended Consequences: How to Keep Social Media from Becoming a Security Risk
Social media is a major boon for business -- it helps you connect with customers, report on outages, and even brag about accomplishments. But social media ca... Read story
How Many Routers Equal a Wireless Office?
It's easy enough to supply Wi-Fi to a conference room or reception area. But what if you want wireless Internet available throughout your office? Especially ... Read story
Is Google Voice Ready for Prime Time?
The good: Powerful features, no cost at all. The bad: No support, occasional outages, no guarantee of future service. Here’s what you need to know about us... Read story
Is Your Social Networking Policy Illegal?
Thousands of companies have rules about how employees use Facebook that could get them in legal trouble. But do you put up with angry rants about supervisors... Read story
Should You Outsource Your Wi-Fi Hotspot?
A number of businesses have emerged that will provide a wireless hotspot at your location, usually with your own brand. Read story
Do Your Smartphones Need Anti-Virus Protection?
So far most smartphones have avoided the assortment of malware that attacks Windows PC each day, but experts say it’s only a matter of time before hackers ... Read story
Does Your Choice of Browser for Business Matter?
Should all your employees use the same browser? And, if so, which one? Read story
7 Secrets to Getting More from Google AdWords
Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raisi... Read story
Incoming: Can You Save on E-mail Software?
For many companies, the move to inexpensive webmail systems doesn't make sense for security and policy reasons. On the other hand, Microsoft Exchange, though... Read story
5 Secrets of Highly Effective Twitter Users
Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter... Read story
Beware of the New Security Threat: Tabnabbers
Businesses need to start worrying about a new Internet security threat. Called tabnabbing, the latest malware fools forgetful users of tabbed browsers into e... Read story
The Logic of Landing Pages
Social media, online (and even offline) advertising, and most promotional efforts are all directed at driving users to your site. But what do they find once ... Read story
Launch a New Product on Twitter
While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say... Read story
Rules of Conduct on Internal Social Networks
Is it okay to take quizzes and challenge your co-workers on your company’s social network? Or post pictures of the wild office holiday party? Now that busi... Read story
Social Media: Measuring Your Company's ROI
Many businesses are devoting a lot of time and energy to maintaining a social media strategy, but is the money being well spent. Here's how to measure your s... Read story
The Need for Speed: 4G Networks
The major wireless telecommunications carriers are rolling out next-generation or 4G wireless services. Read story
Cell Phones: A Security Risk to Your Business?
As cell phones are becoming more like pocket-sized computers, they are also more vulnerable to viruses, Trojan horses, and worms. Take these key steps to pro... Read story
For Hire: Social Media Rep for Businesses
Social media is incredibly important...and incredibly time consuming. Many small business owners must choose between properly promoting their companies on Fa... Read story
Doc or Docx? Which Office Format to Use
For those using older versions of Microsoft Word, or other non-Microsoft word processing software, the new .docx format can be a real pain. It has caused dis... Read story
Will Your Texting Policy Stand Up in Court?
A new Supreme Court case casts a shadow on employee text messaging rules. The case involves an employer sued for reading an employee's (highly sexual) text m... Read story
How to Leapfrog from XP to Windows 7
Most small companies will be upgrading from Windows XP to Windows 7 this year – basically bypassing Vista. Here's what that entails, between reinstalling s... Read story
How to Improve Your Site's Search Engine Optimization
Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of thi... Read story
