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Minda Zetlin


Is Do Not Track Bad for Small Business?

Web tracking may be a growing problem online for consumers—it means companies know the sites they visit, what they buy, and their personal preferences. But...  Read story

How to Fix Your Social Media Past

Someone just posted a very derogatory comment about your company on FaceBook. Short of just laughing it off, there is a way to deal with these embarrassments.  Read story

Should You Make a Tablet App for Your Business?

The train is moving out of the station. It happens to have an Apple logo (usually), measures about ten-inches in size, and lasts for about ten hours. Tablets...  Read story

Unintended Consequences: How to Keep Social Media from Becoming a Security Risk

Social media is a major boon for business -- it helps you connect with customers, report on outages, and even brag about accomplishments. But social media ca...  Read story

How Many Routers Equal a Wireless Office?

It's easy enough to supply Wi-Fi to a conference room or reception area. But what if you want wireless Internet available throughout your office? Especially ...  Read story

Is Google Voice Ready for Prime Time?

The good: Powerful features, no cost at all. The bad: No support, occasional outages, no guarantee of future service. Here’s what you need to know about us...  Read story

Is Your Social Networking Policy Illegal?

Thousands of companies have rules about how employees use Facebook that could get them in legal trouble. But do you put up with angry rants about supervisors...  Read story

Should You Outsource Your Wi-Fi Hotspot?

A number of businesses have emerged that will provide a wireless hotspot at your location, usually with your own brand.  Read story

Do Your Smartphones Need Anti-Virus Protection?

So far most smartphones have avoided the assortment of malware that attacks Windows PC each day, but experts say it’s only a matter of time before hackers ...  Read story

Does Your Choice of Browser for Business Matter?

Should all your employees use the same browser? And, if so, which one?  Read story

7 Secrets to Getting More from Google AdWords

Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raisi...  Read story

Incoming: Can You Save on E-mail Software?

For many companies, the move to inexpensive webmail systems doesn't make sense for security and policy reasons. On the other hand, Microsoft Exchange, though...  Read story

5 Secrets of Highly Effective Twitter Users

Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter...  Read story

Beware of the New Security Threat: Tabnabbers

Businesses need to start worrying about a new Internet security threat. Called tabnabbing, the latest malware fools forgetful users of tabbed browsers into e...  Read story

The Logic of Landing Pages

Social media, online (and even offline) advertising, and most promotional efforts are all directed at driving users to your site. But what do they find once ...  Read story

Launch a New Product on Twitter

While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say...  Read story

Rules of Conduct on Internal Social Networks

Is it okay to take quizzes and challenge your co-workers on your company’s social network? Or post pictures of the wild office holiday party? Now that busi...  Read story

Social Media: Measuring Your Company's ROI

Many businesses are devoting a lot of time and energy to maintaining a social media strategy, but is the money being well spent. Here's how to measure your s...  Read story

The Need for Speed: 4G Networks

The major wireless telecommunications carriers are rolling out next-generation or 4G wireless services.  Read story

Cell Phones: A Security Risk to Your Business?

As cell phones are becoming more like pocket-sized computers, they are also more vulnerable to viruses, Trojan horses, and worms. Take these key steps to pro...  Read story

For Hire: Social Media Rep for Businesses

Social media is incredibly important...and incredibly time consuming. Many small business owners must choose between properly promoting their companies on Fa...  Read story

Doc or Docx? Which Office Format to Use

For those using older versions of Microsoft Word, or other non-Microsoft word processing software, the new .docx format can be a real pain. It has caused dis...  Read story

Will Your Texting Policy Stand Up in Court?

A new Supreme Court case casts a shadow on employee text messaging rules. The case involves an employer sued for reading an employee's (highly sexual) text m...  Read story

How to Leapfrog from XP to Windows 7

Most small companies will be upgrading from Windows XP to Windows 7 this year – basically bypassing Vista. Here's what that entails, between reinstalling s...  Read story

How to Improve Your Site's Search Engine Optimization

Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of thi...  Read story

Use Wikipedia as a Marketing Tool

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listi...  Read story

Storing Data in the Cloud

The best online backup services for business data  Read story

Secrets to Getting Good Reviews Online

There’s a right way and a wrong way to seek positive online reviews for your business. Filing fake reviews led New York State to collect $300,000 from a pl...  Read story

Online Barter Exchanges

Here are the largest online barter exchanges. All of them let you peruse available goods before joining  Read story

Is a Barter Exchange Right for Your Company?

Careful: Some barter trades can be costly  Read story

The Best Business Card Scanners

How two portable business card scanners stack up.  Read story

Track Comments about Your Business Online

Listen Up! Tracking software and services can alert you to what customers are saying about your business on social networks, blogs, and other social media. T...  Read story

The Best Printers for Less Than $1,000

From the HP OfficeJet Pro to the Xerox Phaser, four top printers  Read story

Online B2B Marketplaces: Should You Dive In?

Business-to-business marketplaces are proliferating on the Web. Here's how to tell a site is right for you.  Read story

How to Fight Organized Cybercrime

International gangs of cyber-criminals are working together to infiltrate unprotected networks -- and targeting small businesses. Here’s how to keep from b...  Read story

Should Your Company Switch to Online Banking?

Many small businesses are still using paper checks sent through the mail to settle their accounts. But online banking can save time and effort, and improve c...  Read story

Use Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads.  Read story

Using Twitter to Find Customers

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads. Here's how to use Twitter to find potential customers an...  Read story

Device Detection Protects Your Site from Fraud

New device detection services can give online businesses a lot of detail about devices being used to access their sites. Providers of these services say this...  Read story

Getting the Most from Banking Online

Many small businesses are still using paper checks sent through the mail to settle their accounts. But online banking can save time and effort, and improve c...  Read story