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Minda Zetlin


Top 3 Bonehead Moves Entrepreneurs Make

No one said starting a business would be easy. But don't make it harder on yourself with these dumb mistakes.  Read story

5 Ways to Spot Trends Before They Happen

Want to recognize the next big thing before everyone else? Here's how it's done.  Read story

Best Place for a Start-Up? Think Inside the Box

It sounds counterintuitive, but launching your store inside a giant retail chain store could be a smart business move.  Read story

Don't Know What 'Big Data' Is? You're Not Alone

A new survey shows small companies are eager to get big data--even though they're not sure what it is.  Read story

4 Reasons It Pays to Be Clueless

Forget an MBA. Or even business experience. Some of the best entrepreneurs never would have launched if they had known better.  Read story

How to Get Employees Thinking Like Entrepreneurs

The benefits? They have more fun at work and you get great new ideas. Here's how to do it.  Read story

What to Do When Employees Steal Your Ideas

Your staff know your business well--well enough, in fact, to copy it. Here's how one company coped.  Read story

3 Ways Big Data Will Transform Your Company

Greylock Partners' data czar DJ Patil takes a look into the future of data--and what it means for you.  Read story

4 Reasons to Love the Facebook IPO

Contrary to popular opinion, the IPO was good for the company and investors. And it certainly shouldn't scare you from going public.  Read story

4 Tips to Build an Irresistible App

Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it.  Read story

Franchise Your Business: 4 Tips

This neighborhood butcher shop will grow by 30 stores in 2012 for total sales of $70 million. Here's how they did it.  Read story

Build a Product Customers Will Buy: 5 Tips

You can't live without your product--but what about your customers? Five tips to ensure you're selling something people want.  Read story

The Hack That Helped Launch a Company

Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch.  Read story

How to Be Happier at Work: 3 Tips

Google's chief happiness officer shares some of the wisdom that has made the company's employees more content and productive.  Read story

Why 5 CEOs Are Better Than 1

Sound like a management nightmare? The CEOs at this company says it's the ideal way to run a business. Here's why.  Read story

Would You Give Up Citizenship for $1 Billion?

Eduardo Saverin turned in his passport ahead of the Facebook IPO. Proof that entrepreneurs are fleeing because of high taxes?  Read story

Best Online Marketing Trick? Go Offline

An online dating service got more than 100,000 sign-ups using posters and fliers. Here's how they did it.  Read story

Customers Not Buying? 4 Smart Business Moves

This entrepreneur launched his business 12 days before 9/11. He survived--and thrived--by adapting his plan on the fly.  Read story

Leverage Big Data in Your Small Business: 5 Tips

Giant corporations use data analysis to fine-tune their marketing. So can you.  Read story

Are Your Prices Too Complicated?

Maybe customers don't care exactly how much you're charging--they just want to know why.  Read story

Should You Shack Up With Your Start-up Team?

You already spend all waking hours with your staff. Moving in together--if you can handle it--could save you serious cash.  Read story

How to Land That All-Important First Customer

No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers.  Read story

How to Create a Viral Campaign (Hint: You Can’t)

Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success.  Read story

When It's Better Not to Listen to Customers

Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them.  Read story

5 Reasons You Need Finance Talent on Your Start-up Team

It's never too early to bring in someone who knows a lot about money. Here's why.  Read story

Is Do Not Track Bad for Small Business?

Web tracking may be a growing problem online for consumers—it means companies know the sites they visit, what they buy, and their personal preferences. But...  Read story

How to Fix Your Social Media Past

Someone just posted a very derogatory comment about your company on FaceBook. Short of just laughing it off, there is a way to deal with these embarrassments.  Read story

Should You Make a Tablet App for Your Business?

The train is moving out of the station. It happens to have an Apple logo (usually), measures about ten-inches in size, and lasts for about ten hours. Tablets...  Read story

Unintended Consequences: How to Keep Social Media from Becoming a Security Risk

Social media is a major boon for business -- it helps you connect with customers, report on outages, and even brag about accomplishments. But social media ca...  Read story

How Many Routers Equal a Wireless Office?

It's easy enough to supply Wi-Fi to a conference room or reception area. But what if you want wireless Internet available throughout your office? Especially ...  Read story

Is Google Voice Ready for Prime Time?

The good: Powerful features, no cost at all. The bad: No support, occasional outages, no guarantee of future service. Here’s what you need to know about us...  Read story

Is Your Social Networking Policy Illegal?

Thousands of companies have rules about how employees use Facebook that could get them in legal trouble. But do you put up with angry rants about supervisors...  Read story

Should You Outsource Your Wi-Fi Hotspot?

A number of businesses have emerged that will provide a wireless hotspot at your location, usually with your own brand.  Read story

Do Your Smartphones Need Anti-Virus Protection?

So far most smartphones have avoided the assortment of malware that attacks Windows PC each day, but experts say it’s only a matter of time before hackers ...  Read story

Does Your Choice of Browser for Business Matter?

Should all your employees use the same browser? And, if so, which one?  Read story

7 Secrets to Getting More from Google AdWords

Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raisi...  Read story

Incoming: Can You Save on E-mail Software?

For many companies, the move to inexpensive webmail systems doesn't make sense for security and policy reasons. On the other hand, Microsoft Exchange, though...  Read story

5 Secrets of Highly Effective Twitter Users

Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter...  Read story

Beware of the New Security Threat: Tabnabbers

Businesses need to start worrying about a new Internet security threat. Called tabnabbing, the latest malware fools forgetful users of tabbed browsers into e...  Read story

The Logic of Landing Pages

Social media, online (and even offline) advertising, and most promotional efforts are all directed at driving users to your site. But what do they find once ...  Read story