Mitch McCasland

Why CRM Wastes Customers' Time

By Mitch McCasland | Mar 20, 2003

Over the past 20 years, I have been continually amazed at the lemming-like behavior of a selected segment of business professionals. We all know at least ... Read story

The Dignity of Discount

By Mitch McCasland | Dec 4, 2002

A betting man would have lost his shirt. Anyone with good sense would have thought the likes of K-Mart and the late Montgomery Ward would have thrived in ... Read story

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