Mitch McCasland


Why CRM Wastes Customers' Time

By Mitch McCasland |  Mar 20, 2003

Over the past 20 years, I have been continually amazed at the lemming-like behavior of a selected segment of business professionals. We all know at least ...  Read story

The Dignity of Discount

By Mitch McCasland |  Dec 4, 2002

A betting man would have lost his shirt. Anyone with good sense would have thought the likes of K-Mart and the late Montgomery Ward would have thrived in ...  Read story