At Last, a Small-Business Community How-To
So how do you design and run an online community, anyway? And what small-business owner has time to figure it out when there are a bazillion things on the... Read story
Nancy White
Your Community of Customers
We've all heard about online community being used as a way to "attract eyeballs" and make Web sites "sticky," but from a small-business perspective, there... Read story
Easy Come, Easy Go -- Five Online Community Poison Pills
Sometimes it is easier to think about what not to do rather than what to do with online communities. Each community has a different purpose, target audien... Read story
Your Community of Customers
We've all heard about online community being used as a way to "attract eyeballs" and make Web sites "sticky," but from a small-business perspective, there... Read story
Easy Come, Easy Go -- Five Online Community Poison Pills
Sometimes it is easier to think about what not to do rather than what to do with online communities. Each community has a different purpose, target audien... Read story
Conversations with Your Customers
I have a request. I'd like you to climb aboard the Cluetrain with me. All aboard! The train I'm alluding to is ... Read story
Meet Jennifer Lawton
Jennifer Lawton is a respected company builder, technologist, and advocate for mentoring entrepreneurs. In 1991, Lawton cofounded Net Da... Read story
I'm taking my traditional business online. What should I expect?
Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y... Read story