Nicole Carter covers start-ups, small business and entrepreneurship for Inc. Nicole was previously a reporter and web editor at the New York Daily News, and her work has also appeared in Consumer Reports magazine. @ncarterinc


Facebook Pulls Off Largest Tech IPO Ever

Ring the bells: It's a landmark day for Wall Street and Silicon Valley as the world's biggest social network becomes a public company.  Read story

Told You So! Early Facebook Doubters Eat Their Words

Who knew what Facebook would become when Mark Zuckerberg launched it in 2004? Not these guys.  Read story

Facebook IPO: Mark Zuckerberg's Smartest Moves

Facebook is about to go public, and clearly, the 27-year-old has done a few things right. Here’s a look at his best moves, and what any entrepreneur can le...  View slideshow

TaskRabbit: From Start-up to Global Web Market for Odd Jobs

Last year TaskRabbit founder Leah Busque raised $17.8 million in Series B financing. Now she's looking to scale up rapidly in the U.S. and abroad.  Watch video

Warrior Sports Manufactures Lacrosse Gear Domestically

Dave Morrow, a former college lacrosse player and founder of $200 million (sales) Warrior Sports lacrosse gear, says making products in China can compromise ...  Watch video

How Uber Taxi Rolls Out City by City

Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia.  Watch video

How to Run a Successful Crowdfunding Campaign

Thanks to the JOBS Act, ordinary people will be able to invest in start-ups. Slava Rubin, co-founder of Indiegogo, a crowdfunding website, explains exactly w...  Watch video

What the Jobs Act Means for Indiegogo, Crowdfunding & You

Slava Rubin, co-founder of Indiegogo, a website where anyone can raise money, talks about the impact recent crowdfunding legislation will have on his firm an...  Watch video

3 Awesome Teen Entrepreneurs Who Will Put You to Shame

What were you doing at 18 years old? Oh, playing video games? Well, here's what you could have accomplished.  Read story

For Entrepreneurship Education, Experts Turning to High Schools

Looking to business schools for talent? Bah. Nowadays, educators, business leaders, and investors are looking to elite high schools for teaching the next gen...  Read story

The Photo App Facebook Didn't Buy: Hipstamatic

Facebook may not have paid $1 billion for the Hipstamatic photo app this week, but it has had a profitable business model for years.  Read story

3 Simple Reasons Instagram Is Worth $1 Billion to Facebook

There's plenty of reasons Facebook would want to buy the photo-sharing app. But the most important of them boil down to one thing: User experience.  Read story

Deal of the Year: Facebook Buys Instagram

The scrappy San Francisco-based photo-sharing app company just raised a $50 million round, but now it's been acquired for $1 billion.  Read story

How Travis Kalanick Decided to Take On the Taxi Industry

Travis Kalanick, the founder of Uber, talks about the day he knew his luxury cab service was a disruptive technology company that needed a fearless leader.  Watch video

Of a Kind Founders Decide Fast, Iterate Later

Soon after Claire Mazur and Erica Cerulo launched Of a Kind, a fashion website, in 2010, they realized their initial web site ideas would always be wrong, an...  Watch video

How Wine.com Came to Dominate its Market

Since Mike Osborn founded Wine.com in 1998, he has tackled a complex web of state-by-state regulations, and effectively shut out competitors. Wine.com sales ...  Watch video

How Behance Brings Order to Crazy Creatives

Behance founders Scott Belsky and Matias Corea want to fulfill a broad creative industry need--for better organization--with web tools, events, even notebooks.  Read story

How Diapers.com Gets Customers Coming Back

Marc Lore and Vinit Bharara lure moms to their websites to buy diapers, soaps, and other essentials. Quick delivery, simple experience, and good customer ser...  Watch video

6 Ways to Make Your Own Luck

While luck isn't an exact science, there are certainly ways to make yourself more open to opportunity. Here are six easy ways.  Read story

Turns Shipping Containers into Med Clinics: G3Box

Through their young company, Gabrielle Palermo and her three co-founders are donating clinics to those in need.  Read story

Making Gift-Giving a Cinch: BetterBoo

University of Tampa senior Nick Chmura is turning his personal quest to be a better gift-giver into a profitable business.  Read story

Ben Huh's Secret to Building an Audience Online

Cheezburger Network CEO Ben Huh oversees 60 humor websites like the I Can Has Cheezburger cat blog. Forget viral hits. He says user loyalty--his net...  Watch video

Detroit's Education Edge

(Yes, really.) For a start-up boom, a city needs an explosion of tech talent. Nicole Carter breaks down Detroit's entrepreneurial education system.  Read story

How Fab.com Pulled Off Its Pivot

The founders of Fab.com discuss the ultimate business turnaround.  Read story

How 'wichcraft Multiplies Its Sandwich Shops

'wichcraft co-founders Sisha Ortuzar and Jeffrey Zurofsky talk about how they source artisanal ingredients and replicate a high-quality meal experience acros...  Watch video

3 Brilliant Mistakes: How Failure Can Be the Best Teacher

Afraid of failing? You shouldn't be. Those who embrace their mistakes can find new meaning in failure.  Read story

How I Got Over My Big Ego

When faced with unthinkable tragedy, restaurateur John Besh found the secret to growing his business--and it wasn't all about the bottomline.  Read story

How BaubleBar Undercuts the Competition

Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de...  Watch video

6 Secrets to a Successful Start-up

How do you know if your company will succeed? Venture capitalists give their perspectives on traits that define the best start-ups.  Read story

Want to Expand Your Business? Enter the Fab.com Economy

Fast-growing Fab.com joins the expanding list of flash sales sites that are putting the spotlight on small designers.  Watch video

Can Smaller Companies Score With Super Bowl Ads?

Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI.  Read story

How To Go Up Against Apple and Microsoft

In the race to get Internet TV shows and movies into the living room, Boxee co-founder Idan Cohen notices unanticipated advantages of being the (much) smalle...  Watch video

True Crime: Most Shocking Moments in Entrepreneurship

News flash: Entrepreneurs are people too. And as with any group of people, it includes a few bad eggs--and some downright rotten ones.  View slideshow

The Big Business of Local News: Main Street Connect

In early 2010, Jane Byrant Quinn and Carll Tucker launched a community-based news website. Today they compete with AOL. Here's how they changed the game.  Read story

Inside the Fight Against SOPA

How do you fight Hollywood? In the heated debate over the Stop Online Piracy Act, tech start-ups and giants are leveraging their Web dominance to get their m...  Read story

A Start-up to Create 23 Million Jobs in America?

Serial entrepreneur Howard Leonhardt talks about his plans to start a new kind of stock exchange that will cater to start-ups and small business.  Read story

An In-Store Revolution

A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sel...  Watch video

Bizarre HR of 2011

Most human resources departments consider very carefully when it’s appropriate to let an employee go. But then there’s the few that, well, end up in hot ...  View slideshow

Start-ups to Watch in 2012

From personal image curating to social task-mastering, these seven start-ups are set to make waves in 2012.  View slideshow

5 Leadership Lessons from Newt Gingrich

Love him or hate him, here's what you can learn from the GOP's new front-runner about running your business.  Read story