Inc.com: Articles written by Nicole Gull

When was the last time you looked at your business plan? Entrepreneur Craig Knouf has revised his more than 120 times. Overkill? He doesn't think so. Read story

Talking Shops

By Nicole Gull | Feb 1, 2004

Shopping maven Paco Underhill on how malls can save themselves. Read story

What Not To Do in a Press Release

By Nicole Gull | Jan 1, 2004

The company that made the MGM lion roar in a not-so-good way. Read story

Logos That Turn Heads

By Nicole Gull | Dec 1, 2003

Are walking, talking advertisements gimmicks or goldmines? Read story

Brand This Way

By Nicole Gull | Nov 1, 2003

What Aerosmith, Kiss, and Elton John can tell you about branding. Read story

Getting to No

By Nicole Gull | Oct 1, 2003

Y2 Marketing is extra-picky about its customers---so picky that its sales staff often won't take yes for an answer. Read story

Web Sets Sites on TV

By Nicole Gull | Oct 1, 2003

Dot-coms will be right back...after a commercial break, that is. Read story

Back to School

By Nicole Gull | Sep 1, 2003

At Merkle Direct Marketing, education is not an option -- it's a job requirement. Read story

Venus's Designs

By Nicole Gull | Sep 1, 2003

Venus Williams is the latest athlete to turn entrepreneur, and she's showing her usual flair. Read story

Just Say Om

By Nicole Gull | Jul 1, 2003

With tough, new rivals like Nike and Reebok, Sara Chambers's yoga business is suddenly getting stressful. Read story

Packaging's Folk Revival

By Nicole Gull | Jun 1, 2003

As folk art grows in popularity, marketers are using folk imagery to sell goods ranging from cookies to CDs. Read story

SBDCs Face the Ax

By Nicole Gull | Jun 1, 2003

As states trim their budgets, many of the Small Business Administration's Small Business Development Centers may be forced to close. Read story

Montgomery on the Move

By Nicole Gull | Apr 1, 2003

One of the Deep South's most embattled cities now offers opportunity and diversity. Read story

Setting Sites: Oh My, Omaha

By Nicole Gull | Mar 1, 2003

Dine on the water, explore a rain forest -- and get great tax breaks. Read story

Nicole Gull

The Dirt On Country Livin'

Ah, Wilderness

Two Marketing Firms Called Momentum Was One Too Many

Move-In Ready

Women Sue SBA Over Missed Goals

Honorable Mention: The Ceja Family

Taking the Pain Out of Payday

From Mushing to Management

Opening Up the Baghdad Office

Warming Up to Cold Calls

How To Assemble a Board of Directors

How To Star in an Ad (Without Looking Like an Idiot)

Five Ideas to Watch

Five Ideas to Watch

Onward, Christian Marketer

A Stand on Ceremony

Managing on the Front Lines

A Scam to Watch Out For

Range Rovers

Plan B (and C and D and...)