Your ad hoc marketing plan may have worked to get your company where it is now, but chances are it won't drive your future success. Read story
Niel Robertson is founder and CEO of Trada, a performance-based paid search marketplace that helps mid-market companies launch and optimize search marketing campaigns. Niel is also founder of the Crowdsortium, a nonprofit trade group designed to advance the crowdsourcing industry through best practices, education, and public dialogue. He is a serial entrepreneur and sits on a number of technology company boards, serves as a mentor for the TechStars investment program, and has broadly invested in technology start-ups as an angel investor. @nielr1
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