THE START-UP LIFE  

Niel Robertson is founder and CEO of Trada, a performance-based paid search marketplace that helps mid-market companies launch and optimize search marketing campaigns. Niel is also founder of the Crowdsortium, a nonprofit trade group designed to advance the crowdsourcing industry through best practices, education, and public dialogue. He is a serial entrepreneur and sits on a number of technology company boards, serves as a mentor for the TechStars investment program, and has broadly invested in technology start-ups as an angel investor. @nielr1


You've Outgrown Your Marketing Plan. Now What?

By Niel Robertson |  Sep 20, 2012

Your ad hoc marketing plan may have worked to get your company where it is now, but chances are it won't drive your future success.  Read story

How to Not Fail Like It's 2001

By Niel Robertson |  Aug 14, 2012

The tech bubble bust offered an infinite number of lessons for entrepreneurs. But there's one in particular that many have failed to grasp.  Read story

Innovation Run Amok

By Niel Robertson |  Jun 4, 2012

Is idea-overload pulling your company in too many different directions? How to tell--and what to do about it.  Read story

Crowdfunding: What to Know Before You Go All In

By Niel Robertson |  Apr 2, 2012

Before you raise money from the masses, a few words of warning.  Read story