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Book Review: Buzz

By No Author |  Sep 1, 2003

Buzz by Marian Salzman, Ira Matathia and Ann O'Reilly John Wiley & Sons 246 pages $27.95 ...  Read story

Book Review: The New PR Toolkit

By No Author |  Aug 1, 2003

The New PR Toolkit by Deirdre Breakenridge and Thomas J. DeLoughry Financial Times Prentice Hall 240 pages $24.9...  Read story

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

By No Author |  Aug 1, 2003

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read story

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

By No Author |  Aug 1, 2003

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read story

Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption

By No Author |  Jul 1, 2003

Barbara Kahn calls them candy jungles -- the bulk confection stores that have become ...  Read story