A SERIAL ENTREPRENEUR'S MAGIC  

Veteran entrepreneur Nolan Bushnell is the founder Atari, Chuck E. Cheese, Etak, ByVideo, Axlon, and uWink. Among his accomplishments, Bushnell invented Pong, hired Steve Jobs, and developed a series of robots. He lives in California. @NolanBushnell


Build With a Buyer in Mind

Groom your company right from the start to become a part of a public company's portfolio.  Read story

Things Are Looking Up

It is a great time to be starting your company. The early stages of any company do not really depend on the economy.  In fact, there are many things ...  Read story

The Value of Mentors

What I learned from Bob Freed, Robert Noyce, Jerry Sanders, and Don Valentine.  Read story

Go Shopping for a State

There is an old saying:  "If they are passing the hors d'oeuvres, you should take one." Right now, many states are passing out more than small nibble...  Read story

Google's Car Will Change the World

Imagine a world without traffic jams, with online bidding for parking spaces, and the end of drunk driving.  Read story

The Product Nobody Wanted

Innovation tends to create sales and distribution problems. New products often cannot find retailers or they violate accepted distribution cycles.  I...  Read story

How to Encourage Spinoffs

As a serial entrepreneur, you are always ready to create a spinoff, approve a new line of business, or simply let employees experiment. There is a right w...  Read story

Getting Perspective

A recent news item on Inc.com asked the question, "Are your employees afraid t...  Read story

New Year's Resolutions for Your Company

This is the time of year to look back on a year gone and a fresh one just starting. Every company has the ability to take hard steps to improve performanc...  Read story

How to Avoid Horrible Presentations

In making a pitch for funding, communicating with co-workers, making a sales presentation, or just giving a speech, a good PowerPoint deck or a set of key...  Read story

Is Your Idea a Product or a Company?

I see hundreds of business plans each year, and more than half of them fail what I call the "Company Test." That is, many of them describe clever product...  Read story

How to Create a Million Jobs

If members of Congress wanted to create a million jobs, all they would have to do is repeal in its entirety the legislation that is known as Sarbanes Oxle...  Read story

An Easy Way to Learn Entrepreneurship

Today there is no reason for any kid to be out of work. That's because online markets such as eBay, Craigslist, and Amazon.com provide some of the best ha...  Read story

Why I Love Trade Shows

Trade shows are somewhat out of favor these days, and I think that's a shame. The more you know about business, the better you will be at solving new prob...  Read story

The Fully-Outsourced Start-up

An entrepreneur is fundamentally an organizer of labor and capital for an enterprise. But that doesn't need one must build an organization in the traditio...  Read story

Funded Companies are Fragile Companies

There are basically two theories about funding a start-up. One is to bootstrap the company; the other is to pour on the cash. Bootstrapping is always at...  Read story

The Case Against Government Spending

Every morning, a CEO or a product manager in the private sector will ask his or her staff if there are ways for the company to save money. Managers know t...  Read story

The Power of a One-Page Marketing Plan

When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wron...  Read story

Raising Money is Like Kissing Frogs

Even in this market, there are new companies getting funded, but the process of raising money can seem at first to be quite unpleasant. You have to kiss a...  Read story

4 Trends in the Gaming Industry

I am shown new things in the video game business all the time, and love the portal into the future of fun that these demonstrations provide. While some in...  Read story

What to Do When You Can't Pay a Bill

During tough times in any business, it becomes difficult if not impossible to pay all your bills on time, and this can become a source of sleepless nights...  Read story

Look to the Rich for Market Research

If you want to know what will be popular a few decades from now, you don't have to engage in expensive or time-consuming market research. Just look at wha...  Read story

Parties, Games, and Company Culture

In a time of economic hardship, it has become fashionable for companies of all sizes to cut way back on work parties, retreats, and corporate outings. The...  Read story

The Problem With "No" Employees

Over the years, I have found that some people are just naturally negative and often employees that are political use criticism as a power structure. This ...  Read story

Science Fiction I Love

After my post on science fiction , people have ask for some of my ...  Read story

E3 Highlights: Scaling the Uncanny Valley

In early June, E3 The Electronic Entertainment Expo--an annual video game convention and the world's argest such gathering--was held at the Los Angeles Co...  Read story

How to Fill Your Junk Time

I am a voracious listener of audio books. I listen to them in the car, exercising, on airplanes, in cabs, doing task around the house, and even at the den...  Read story

Why I Love Science Fiction

I love to read and listen to science fiction. The worlds drawn and the ideas presented are often very prescient, describing products and services that ar...  Read story

Why Every Innovator is in the Toy Business

A common myth in business is that the market rewards innovation. Strictly, speaking this is true. But here's the rub: the market almost always looks at ne...  Read story

The Not-So-Golden State of California

It has been saddening that California, my home for most of my business life, has become so economically dysfunctional. Having created companies here and ...  Read story

Fixing the World's Most Dysfunctional Industry

I am currently very passionate about education. Our current system is massively dysfunctional by any objective standard and desperately needs fixing. It...  Read story

A Cool New Tool (For Business Use Only)

For the last few months, I have been using a very handy gadget: a pico pocket projector from Aptech that has both a battery and stored memory. The device...  Read story

On Creativity

For many years, I have been asked to run creativity sessions for some major corporations. It turns out that many companies think of themselves as not bei...  Read story

How to Acquire a Company for Free

Right now, only a few miles from where you live, there is a free company that's yours for the taking. Here's what I mean: There are many businesses (both...  Read story

The Secret to Patents

When starting a company, many entrepreneurs believe that their ideas are of massive value and they become paranoid that someone is going to steal them. S...  Read story

Job Security is a Bad Thing

I have come to believe that job security is one of the worst things a person can have, especially early in their career. Getting fired gives you a chance ...  Read story

Now is the Time to Start a Company

A recession is a very good time to start a company. I founded Atari during a significant downturn, and that allowed for us to share risk with business par...  Read story