The Rule of Three
Anticipating the torpedoes that can sink a deal Read story

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2008 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. @NormBrodsky
Anticipating the torpedoes that can sink a deal Read story
I thought I cashed out. But then the credit squeeze changed my plans Read story
Veteran entrepreneur Norm Brodsky answers readers questions about retirement, selling a business, and more. Read story
Outside money is never "no strings." Some advice on how to expand your business without compromising what you've already built. Read story
Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate. Read story
Before you get into the nitty-gritty of contracts and cost sharing, ask yourself if you actually need a partner. Read story
Entrepreneurs gripe that great salespeople are scarce. But the real problem is that most companies' concept of a great salesperson is too narrow. Read story
If a potential partner pressures you to hurry up and decide, don't. Read story
The bottom line is, well, the bottom line. Job creation will always be secondary to profit and the overall health of a business. Read story
Bringing in new leadership can foster growth--when it's done with wisdom and discipline. Read story
To determine the right growth rate for your business, ask yourself some key questions. Read story
No start-up works out exactly as imagined. So it's important to go into it understanding that you're there to learn. Read story
It depends on your Cost of Goods Sold. Here's how to calculate it. Read story
Should I start selling directly to consumers? Read story
Tens of thousands of CPAs make a living doing returns for small-business clients. They're missing a great opportunity. Read story
How much leeway should you give a client who's not paying his bills? Read story
One concern is taxes; another is protecting assets. What's the best way to set up your business? Read story
How to find a mentor and what to expect from the relationship. Read story
Unfortunately it can take some time before you realize that a business partnership isn't built to last, and hopefully you have documents in place to mitigate... Read story
Every business has problems. To build a business, you need to learn how to love the process of solving them. Read story
Entrepreneurs are great at meeting challenges with optimism--but sometimes that's not what the business needs. Read story
You know your business better than anyone else. So skip the broker--and do the homework yourself. Read story
You've used everything you had to keep going, but it may not be enough. Norm Brodsky weighs in on what to do next. Read story
Not all employees resign gracefully. Some try to sabotage your company on their way out. Here's how veteran entrepreneur Norm Brodsky deals with it. Read story
If you're considering buying a business, consider veteran entrepreneur Norm Brodsky's advice first. Read story
When times are tough, customers take longer to pay their bills. You can count on it. Veteran entrepreneur Norm Brodsky says that's the wrong time to start th... Read story
Norm Brodsky advises on how to avoid the race to the bottom. Read story
When buying a business, what's the going rate for hiring a broker, and who is responsible for paying it? Read story
Giving up isn't something that comes easy to entrepreneurs, but sometimes, giving up might just be the best move. Read story
How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients? Read story
When you have a stand-out employee, is increasing pay and benefits enough? Read story
If nine out of 10 entrepreneurs are starting Web-based businesses. Is that trouble? Read story
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. Read story
The best way to avoid bickering over family ownership of a company is to put everything in writing early on. Read story
How can you retain a great company culture when forcing an ownership transition? Read story
Even in tough times, entrepreneurs are incurable optimists. But too much optimism can blind you to the obstacles ahead. Read story
Norm Brodsky says that buying a business to stifle competition is never a good move. Spend the time and money improving your own business. Read story
What should you do when customers insist on working only with you? Read story
Good salespeople focus on the particular feature the customer cares about. Read story
What’s the best policy for raising prices to offset the cost of materials? Read story
If a competitor offers its product for free, should you do the same in hopes of increasing market share? Read story
A balance sheet is like a thermometer that provides a reading on the health of your business. Ignoring it could be fatal. Read story
Norm’s next big move: opening a hotel in North Dakota Read story
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