The Rule of Three
Anticipating the torpedoes that can sink a deal Read story
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"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2008 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
Anticipating the torpedoes that can sink a deal Read story
I thought I cashed out. But then the credit squeeze changed my plans Read story
Veteran entrepreneur Norm Brodsky answers readers questions about retirement, selling a business, and more. Read story
By the time Norm's new hotel opens, it will have been booked for the next three years, and therein lies an important lesson for any entrepreneur. Read story
The best way to avoid bickering over family ownership of a company is to put everything in writing early on. Read story
How can you retain a great company culture when forcing an ownership transition? Read story
Even in tough times, entrepreneurs are incurable optimists. But too much optimism can blind you to the obstacles ahead. Read story
Norm Brodsky says that buying a business to stifle competition is never a good move. Spend the time and money improving your own business. Read story
What should you do when customers insist on working only with you? Read story
Good salespeople focus on the particular feature the customer cares about. Read story
What’s the best policy for raising prices to offset the cost of materials? Read story
If a competitor offers its product for free, should you do the same in hopes of increasing market share? Read story
A balance sheet is like a thermometer that provides a reading on the health of your business. Ignoring it could be fatal. Read story
Norm’s next big move: opening a hotel in North Dakota Read story
Making sure you have a good ownership agreement Read story
Learning to take responsibility for your mistakes Read story
Dealing with low-priced competitors Read story
Dealing with a large competitor that intimidates your customers Read story
Norm Brodsky suggests getting a second opinion on big decisions. Read story
Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now. Read story
Norm Brodsky talks about deciding which opportunities a small business should pursue. Read story
Norm Brodsky gives advice on how to get more customer referrals and sales leads. Read story
Norm Brodsky gives tips on how to determine if you are the right person to take your company to the next level. View slideshow
How to optimize your marketing message by better understanding the customer Read story
In order to build a viable business, you need to exercise sound inventory control. Read story
Government spending cuts will be painful, but private businesses could still see growth opportunities. Read story
Norm Brodsky offers advice on running an event for your customers without breaking the bank. Read story
Norm Brodsky offers his advice on how to attract more of the right kind of customers. Read story
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read story
How to make customers realize they need your product Read story
Advice for small business owners when winging it is not enough to build your company Read story
How to build your company with a plan to sell Read story
Norm Brodsky says the secret to keeping your taxes low is knowing your numbers. Read story
Norm Brodsky advises what to do when customers go bust. Read story
Norm Brodsky explains how to find the right financial partner. Read story
How to get the word out about your new business Read story
How to build your business up before you sell. Read story
Here's what you need to consider before franchising your business. Read story
The importance of gaining access to decision makers. Read story
Beware of big prepayment penalties. Read story
How can you make sure your workers are motivated to do their best for you? Here are 5 tips from veteran serial entrepreneur Norm Brodsky. View slideshow
What to do when your new senior managers bring corporate ideas to your business. Read story
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