STREET SMARTS  

Norm Brodsky


The King and I

A visit with a king provides some unexpected business lessons.  Read story

Learning From Mistakes

A failed start-up has taught me (at least) two important things.  Read story

The Sales Commission Dilemma

There's a better way to reward salespeople.  Read story

Viva La Revolución!

Cuba may have a new revolution -- an entrepreneurial one.  Read story

Yes, a Borrower Be, but ...

Manage your loan carefully or you may pay a terrible price.  Read story

The Path to the Top

Are you an agent of change, or will you be a victim of change?  Read story

Smoke and Mirrors

Where do you draw the line between perception and deception?  Read story

The Employee Mentality

Learning to accept that people have a life outside the business.  Read story

StreetSmarts: Peripheral Vision

Most entrepreneurs are compelled to beat the odds, to disprove the naysayers. They don't always succeed, but when they do, the experience is tremendously sat...  Read story

Peripheral Vision

Most entrepreneurs are compelled to beat the odds, to disprove the naysayers. They don't always succeed, but when they do, the experience is tremendously sat...  Read story

The Unkindest Cut of All

If you've ever experienced employee theft, you know that the money is the least of it. Far worse is the sense of betrayal. Once you've been burned, can you e...  Read story

A Breach of Trust

Despite the recent revelations about high-level corporate larceny, most businesspeople are out to earn an honest buck. So it still comes as a surprise to dis...  Read story

A Few Good Competitors

Every company needs a few good competitors. Not only do they keep you on your toes, but they can help you set high industry standards.  Read story

Firing Customers

The idea of firing customers might sound like a sacrilege. But when they abuse your employees, refuse to pay their bills, and generally take advantage of you...  Read story

Roll-ups: Swimming Against the Tide

These days you can't even mention the word roll-up in financial circles without drawing hostile stares. Many compare the roll-up bust to the dot-com...  Read story

Changing Course

Companies these days have to change constantly just to survive, but some changes are bigger than others. Sometimes you even transform your company from one t...  Read story

Building to Sell

Right now might not be the best time to sell your business. But that doesn't mean you can't start getting it ready for sale.  Read story

A Failure of Responsibility

Why using layoffs as a business tool is bad business.  Read story

Opportunity Knocks

Four reasons why now is the best time to build a new business.  Read story

The Tournament

Morale took a real beating this fall. But there's nothing that lifts the spirits like some friendly competition.  Read story

A Time for Leadership

The economic toll from the terrorist attacks could worsen -- unless businesspeople take steps right now to ensure that their companies can weather the crisis.  Read story

Ransom Notes

It's never a good idea to pay ransom to key employees.  Read story

Fighting Back

The terrorist attacks could claim even more victims unless businesspeople take steps right now to make sure that their companies will be ...  Read story

Barriers to Entry

Why barriers to entry are good.  Read story

The X Factor

The one quality that can't be taught and that every entrepreneur must have to succeed.  Read story

Groundhog Day

Confronting bad habits of mind can strenghten your business.  Read story

How To Grow In a Soft Economy

Worried that the economy is tanking? Don't fret. Even when times are bad, your company can still find ways to thrive.  Read story

An Internet Model That Works

The dot-coms may be dropping like flies, but the Internet can still turbocharge a traditional company's sales. CEO Norm Brodsky offers six advantages to maki...  Read story

An Internet Model That Works

The dot-coms may be dropping like flies, but the Internet can still turbocharge a traditional company's sales. CEO Norm Brodsky offers six advantages to maki...  Read story

The Right Price

Too many new entrepreneurs harm their own prospects by underpricing their goods and services. But if those company owners just take the time to think, they c...  Read story

Deciding to Grow

When a business is successful, it's only natural to want to expand it, but be careful. Norm Brodsky discusses why bigger isn't always better.  Read story

Ask Norm

Norm Brodsky offers advice on handling new opportunities, dealing with terrible employees, working with your spouse, figuring out the next move, finding ment...  Read story

Your Good Name

There's nothing more important than having a good business reputation. And the best people to help you get one are your competitors, Norm Brodsky argues.  Read story

What Business Are You Really In?

Meanwhile, I kept trying to think like a real estate person. I asked myself what I'd do if I had a brand-new office building in a cold ma...  Read story

Help! I Need Somebody

Were there any obstacles that would keep her from increasing sales? Maybe. Pat was doing all her business in New York City, and it looked...  Read story

Becoming the Boss

But one episode in particular convinced me I'd gone too far. It involved my head dispatcher, who'd been with me from the start and had be...  Read story

Ask Norm

CEO Norm Brodsky answers readers' questions about managing margins, surviving Chapter 11, developing an e-commerce strategy, and dealing with the things that...  Read story

The First Step

There's so much to do when you're starting a company that the hardest part may be figuring out what to do first. CEO Norm Brodsky advises that, before gettin...  Read story

The First Step

There's so much to do when you're starting a company that the hardest part may be figuring out what to do first. CEO Norm Brodsky advises that, before gettin...  Read story

Return of the Middle Manager

The labor shortage has set off bidding wars for talent, which can easily wreak havoc on a business. CEO Norm Brodsky advises that, if you want to avoid losin...  Read story