Norm Brodsky


The Return of Customer Loyalty

A vetern entrepreneur explains why it's more important than ever to keep the customers you already have.  Read story

We Have Met the Enemy, and He Is Us

A veteran entrepreneur explains why it's usually employers, not employees, who create poor customer service.  Read story

What's Good About Bankers

A veteran entrepreneur explains why every business needs a banker, even though bankers are bad salespeople.  Read story

Improving Your Luck

A veteran entrepreneur explains how luck plays a role in business, but only to a point.  Read story

Listen and Earn

A veteran entrepreneur explains why it's important to relearn the lost art of listening to customers.  Read story

A Niche in Time

A veteran entrepreneur explains why sometimes the only way to help your company to survive is by changing businesses.  Read story

The Best-Laid Plans

A vetern entrepreneur explains why you have to know where you want to be before you let your company take you there.  Read story

Who Are the Real Entrepreneurs?

A noted entrepreneur explains why many people who share that lable are not really entrepreneurs.  Read story

A Whack on the Head

A past Inc. 500 business owner explains how, when you're ready to learn, failure can be the best teacher.  Read story

Paying for Growth

Entrepreneur explains: to be in control of your business, know how much cash you need for every added dollar in sales.  Read story

The Capacity Trap

A veteran entrepreneur explains why cutting prices to sell unused capacity is not as good an idea as it may seem.  Read story

No Accounting for Success

A veteran entrepreneur presents a cautionary tale of what happens if you use your accountant as a business adviser.  Read story

The Three Criteria for a Successful New Business

A veteran entrepreneur explains why you need more than a revolutionary product to have a successful start-up.  Read story

The Truth About Selling

A highly successful entrepreneur details the difference between a good and bad sale and how to avoid the latter.  Read story

Why Start-ups Fail

A veteran entrepreneur explains that the capital problems start-ups have usually are a result of bad planning.  Read story