Being Prepared When Things Go Wrong
What’s the best policy for raising prices to offset the cost of materials? Read story
STREET SMARTS 
Norm Brodsky
When to Change Your Business Model
If a competitor offers its product for free, should you do the same in hopes of increasing market share? Read story
Keeping Your Company Healthy
A balance sheet is like a thermometer that provides a reading on the health of your business. Ignoring it could be fatal. Read story
Prospecting for Black Gold
Norm’s next big move: opening a hotel in North Dakota Read story
Divvying Up the Business
Making sure you have a good ownership agreement Read story
Growing Up as a CEO
Learning to take responsibility for your mistakes Read story
How to Avoid the Price-War Trap
Dealing with low-priced competitors Read story
How to Take On a Bully
Dealing with a large competitor that intimidates your customers Read story
How to Adapt Your Business Model for Hard Times
Norm Brodsky suggests getting a second opinion on big decisions. Read story
How to Prepare Your Business for Inflation
Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now. Read story
Building Your Business
Norm Brodsky talks about deciding which opportunities a small business should pursue. Read story
How to Drum Up Customer Referrals
Norm Brodsky gives advice on how to get more customer referrals and sales leads. Read story
Are You CEO Material?
Norm Brodsky gives tips on how to determine if you are the right person to take your company to the next level. View slideshow
How to Keep Your Message Clear
How to optimize your marketing message by better understanding the customer Read story
Are Your Credit Card Bills Out of Control?
In order to build a viable business, you need to exercise sound inventory control. Read story
How to Benefit From Government Cutbacks
Government spending cuts will be painful, but private businesses could still see growth opportunities. Read story
Running an Event on a Budget
Norm Brodsky offers advice on running an event for your customers without breaking the bank. Read story
Reaching Your Target Market
Norm Brodsky offers his advice on how to attract more of the right kind of customers. Read story
Capitalizing on the Economic Recovery
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read story
Sales Strategy Checkup
How to make customers realize they need your product Read story
Understanding Your Company
Advice for small business owners when winging it is not enough to build your company Read story
Planning to Exit
How to build your company with a plan to sell Read story
How to Pay Less in Taxes
Norm Brodsky says the secret to keeping your taxes low is knowing your numbers. Read story
Dealing With Disappearing Debtors
Norm Brodsky advises what to do when customers go bust. Read story
Looking Beyond VCs
Norm Brodsky explains how to find the right financial partner. Read story
A Little Self-Promotion Never Hurts
How to get the word out about your new business Read story
Don't Try to Sell Too Soon
How to build your business up before you sell. Read story
To Franchise, or Not to Franchise?
Here's what you need to consider before franchising your business. Read story
Who You Know Still Matters
The importance of gaining access to decision makers. Read story
How to Expand Your Market
And keep your costs low. Read story
Managing Your Real Estate
Beware of big prepayment penalties. Read story
Norm Brodsky's Labor Day Advice for Employers
How can you make sure your workers are motivated to do their best for you? Here are 5 tips from veteran serial entrepreneur Norm Brodsky. View slideshow
Norm Brodsky on Fighting Bureaucracy
What to do when your new senior managers bring corporate ideas to your business. Read story
Solving the Pricing Riddle
A veteran entrepreneur explains why it’s better to charge on the high end. Read story
Norm Brodsky on Keeping Your Business Concept Simple
When you offer a number of different services, building an easy-to-understand brand can be tricky. Read story
Read Carefully Before You Sign on the Line
Watch out for the exploding interest rate. Read story
How Do You Name a Company?
According to veteran entrepreneur Norm Brodsky, it doesn't matter. Read story
Norm Brodsky on When It's Time to Sell
An entrepreneur in financial distress wonders whether he should take an offer to sell his business. Read story
Norm Brodsky on Finding a Good Lawyer
How can entrepreneurs get the most benefit and the best value from their attorneys? Read story
Norm Brodsky on Competition
Low-price competition is a serious threat. How can a small business fight it? Read story
