Your Brand: What Customers Say Behind Your Back
Think of your brand as what customers say behind your back, and the way you manage your company could change dramatically. Read story

Scholar-practitioner, experienced high-tech marketer and advocate for meaningful innovation, Patricia Fletcher is passionate about leveling the imbalanced technology playing field to include all the best innovators. In addition to serving on the Astia Board of Trustees, Dr. Fletcher happily lends her research, time, and voice to enable women to change the world through high growth entrepreneurship and board service. She blogs at www.psdnetwork.com and tweets at @pkfletcher. @pkfletcher
Think of your brand as what customers say behind your back, and the way you manage your company could change dramatically. Read story
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