LEVEL PLAYING FIELD  

Scholar-practitioner, experienced high-tech marketer and advocate for meaningful innovation, Patricia Fletcher is passionate about leveling the imbalanced technology playing field to include all the best innovators. In addition to serving on the Astia Board of Trustees, Dr. Fletcher happily lends her research, time, and voice to enable women to change the world through high growth entrepreneurship and board service. She blogs at www.psdnetwork.com and tweets at @pkfletcher@pkfletcher


Your Brand: What Customers Say Behind Your Back

Think of your brand as what customers say behind your back, and the way you manage your company could change dramatically.  Read story

Why Failure is the New Black, and How To Wear it

Just because failure has become fashionable doesn't mean it's easy to deal with. These 4 tips will get you going again.  Read story

Why You Need Mompreneurs

There's every reason these women should be your best employees.  Read story

How to Close the Big Sale

When the numbers get big, the risk factor--for everyone--grows.  Read story

6 Launch Tips for Mompreneurs

Starting a business is hard for anyone, but for moms, it can be especially tricky for moms. Here's how to get your company off the ground.  Read story

Never Make a Cold Call Again: 4 Tips

How many cold calls actually lead to deals? Approximately none. Here's what you should be doing instead.  Read story

The Endurance Athlete's Plan for Entrepreneurial Success

If entrepreneurship is a marathon, you need to train for it like an endurance athlete. Here's how.  Read story

5 Steps to a Smarter You

Stop apologizing for what you don't know. Instead, use these tips to get smarter, faster.  Read story

Networking Tips: Go From Awkward to Awesome

Networking events aren't really that hard: Plan your work, work your plan. Here's how.  Read story

5 Steps to Game-Changing Relationships

Men build networks. Women build relationships. What's the difference, and how to do it.  Read story