Patti Phillips

Ten Myths About ROI

By Jack and Patti Phillips | Oct 7, 2008

The term ROI is probably used more in business these days than ever before, particularly in areas where it has not been discussed previously. Ori... Read story

The Mystery of Business Alignment

By Jack and Patti Phillips | Aug 1, 2008

Whenever a project or program is implemented, there is often mystery about the issue of business alignment. Everyone talks about it, management requires ... Read story

Using Metrics to Manage Recession

By Jack and Patti Phillips | Jul 9, 2008

Economic down turns affect us all. Small businesses often take the greatest hit. Increases in costs, reductions in revenue, and stagnant inventory often r... Read story

ROI and the Small Business Owner

By Jack and Patti Phillips | Jun 11, 2008

When we discuss metrics and ROI with the managers, executives, and specialists, we are often asked this question: How does this apply to small business? ... Read story

Use and Abuse of ROI

By Jack and Patti Phillips | Apr 20, 2008

Examine the many ways that the perennial business term is misunderstood. In several of our columns, we have discussed ROI and its... Read story

Intangible Measures

By Jack and Patti Phillips | Mar 8, 2008

If certain data cannot be converted to money, are they still important? Many organizations are realizing the importance of intang... Read story

Collecting the Right Data

By Jack and Patti Phillips | Feb 23, 2008

Not all data is created equal -- here's how to know what kind to gather and how to use to make the most of the data process. We l... Read story

Taking Credit When Credit Is Due

By Jack and Patti Phillips | Jan 11, 2008

Many factors determine the success of a new strategy. But which one is responsible for real results? Here's how to find out. One ... Read story

Think ROI at the Beginning of a Project

By Jack and Patti Phillips | Dec 17, 2007

Walking into a project with ROI in mind will ensure the project delivers. In previous columns, we discussed how ROI has been used... Read story

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