Paul B. Brown


Re: How to Get Your Book Published

By Paul B. Brown |  Feb 1, 2002

Think you've got the making of the next blockbuster business best-seller? Take it from a pro: it's not as easy as it looks.  Read story

Decision Time

By Paul B. Brown |  Feb 1, 2002

Improve your chances for success through better decision making.  Read story

Fore Play

By Paul B. Brown |  Oct 1, 2001

The Senior PGA tour. If you're a golf buff, you've probably toyed with the idea. We found one chief executive who actually did it. And guess what? Surviving ...  Read story

Money Guru

By Paul B. Brown |  Oct 1, 2001

Want to hire a money guru? Maybe you should answer some questions first.  Read story

Seven Steps to Heaven

By Paul B. Brown |  Oct 1, 2001

Funding for entrepreneurial businesses has completely dried up, right? Wrong. Angel investors -- long a tried-and-true source of capital for young businesses...  Read story

A New Leaf

By Paul B. Brown |  Aug 1, 2001

Can you really learn to think differently? According to three new books, the answer is yes.  Read story

In Search Of The Above Average

By Paul B. Brown |  Jul 1, 2001

Tom Peters got us all hot for excellence. But when we strive to achieve it, a new book argues, we're prone to certain pitfalls.  Read story

Buyout

By Paul B. Brown |  Jun 1, 2001

Valuations are down, investment capital is abundant, and skilled, seasoned managers are scarce. There's never been a better time to buy the business you work...  Read story

Book Value: Partners in Change

By Paul B. Brown |  Jun 1, 2001

Employees could stifle change if you let them. Here are some books that advise you how to get workers to buy in to new initiatives.  Read story

Book Value: As God is My Witness

By Paul B. Brown |  Apr 1, 2001

A spate of recent business books implore CEOs to ask "What would Jesus do?" An unearthly consideration of books that claim divine inspiration.  Read story

Book Value: The Ultimate Biz Toolbox

By Paul B. Brown |  Mar 1, 2001

Two new books can help your staff better understand your business. And that might make you more money.  Read story

Book Value: Coaching Success

By Paul B. Brown |  Feb 1, 2001

Several books explore how business leaders can learn from the strategies employed by successful sport coaches.  Read story

Book Value: Managing Creativity

By Paul B. Brown |  Jan 1, 2001

Inc. 's reviewer looks at several books on topics related to creativity in your business.  Read story

Book Value: Welcome to the New Economy, Act III

By Paul B. Brown |  Nov 15, 2000

Dot-coms have discovered that they have to make money, and the Fortune 1,000 have learned that e-commerce isn't all that hard. What happens now? Thr...  Read story

Book Value

By Paul B. Brown |  Nov 1, 2000

Several new books purport to offer readers a more fulfilling life. The common theme? If you're not happy, it's your own damn fault.  Read story

Book Value: Welcome to the New Economy, Act III

By Paul B. Brown |  Nov 1, 2000

Dot-coms have discovered that they have to make money, and the Fortune 1,000 have learned that e-commerce isn't all that hard. What happens now? Three...  Read story

Book Value: So You Say People Are Your Most Important Asset

By Paul B. Brown |  Oct 1, 2000

According to some recent books, thinking of people as just another asset is a mistake. Plus: What Tim Keyes of Aim Technologies reads.  Read story

Book Value

By Paul B. Brown |  Sep 1, 2000

Reviews of two business books -- one featuring the business wisdom of Elizabeth I and one with tips on organizing your life. Also, why the book publishing in...  Read story

Clueless

By Paul B. Brown |  May 15, 1998

A business journalist describes how he thought he was an expert on start-up companies--until he went to work for one. He learned of the unforeseen roles each...  Read story

Building Sales

By Paul B. Brown |  Mar 1, 1991

Advice on building sales while making every marketing dollar count.  Read story

They Chew Gum, Don't They?

By Paul B. Brown |  Feb 1, 1991

Why you should think twice about hiring a public relations firm and some advice on choosing a PR firm.  Read story

On-Screen Sales

By Paul B. Brown |  Jan 1, 1991

Prodigy's videotex service provides a sophisticated version of direct mail through a PC.  Read story

Image Building

By Paul B. Brown |  Dec 1, 1990

Creating a winning corporate image.  Read story

Opportunity Rings Once

By Paul B. Brown |  Nov 1, 1990

Tips on devising a well-designed telemarketing program.  Read story

You Get What You Pay For

By Paul B. Brown |  Oct 1, 1990

Charging higher prices for customers who require more service.  Read story

The Real Cost of Customer Service

By Paul B. Brown |  Sep 1, 1990

Profile of an automotive services business where fanatical attention to customer service allows for huge margins.  Read story

Sitting Pretty

By Paul B. Brown |  Sep 1, 1990

Packaging products so they sell themselves.  Read story

Paper Trail

By Paul B. Brown |  Aug 1, 1990

Looking through receipt files to target your best customers.  Read story

40 Ways to Cut Your Losses

By Paul B. Brown |  Jul 1, 1990

40 cost cutting tips to boost profits.  Read story

Return Engagements

By Paul B. Brown |  Jul 1, 1990

How to turn that first-time customer into a lifetime buyer.  Read story

Plastics!

By Paul B. Brown |  Jun 1, 1990

Entrepreneur starts business making mailbox posts, speed bumps, and picnic tables from recycled plastic.  Read story

The Product Is the Message

By Paul B. Brown |  Jun 1, 1990

How to turn your product into a household word.  Read story

How to Compete on Price

By Paul B. Brown |  May 1, 1990

A jewelery distribution company uses strategic pricing as its marketing strategy.  Read story

Over There

By Paul B. Brown |  Apr 1, 1990

Beverage maker bypassed the problems of U.S. expansion by marketing overseas.  Read story

David and Goliath Do a Deal

By Paul B. Brown |  Feb 1, 1990

A small legal software company teams up with IBM to help sell its software package.  Read story

How to Deal with Your Bankers

By Paul B. Brown |  Feb 1, 1990

Advice on how to charm a bank, securing a line of credit for a small business, choosing a loan officer, and determining whether a bank is solvent.  Read story

For You, Our Valued Customer

By Paul B. Brown |  Jan 1, 1990

Business owner applies a systematic approach to customer service, setting his company apart from the rest.  Read story

Counting Chairs

By Paul B. Brown |  Dec 1, 1989

More universities are appointing endowed chairs in the field of entreprenuership.  Read story

The Shotgun Solution

By Paul B. Brown |  Dec 1, 1989

To try a different approach, an architecture firm runs commercials that are informative and educational.  Read story

The Company Store

By Paul B. Brown |  Nov 1, 1989

A manufacturer maintains its only retail store for the sole purpose of conducting market research.  Read story