Report on the States 1989
A ranking of states in terms of new jobs, new companies, and the climate for growth. Read story
Paul B. Brown
Who Was That Masked Shopper?
A restaurant chain employs "mystery shoppers" to secretly check on the quality of customer service. Read story
Stretching Your Product Line
Sports apparel company profits from making variations of the same product for different markets. Read story
Modern Times
Surprisingly, the technological revolution hasn't added more time to the average managerial work week. Read story
Magnificent Obsession
Company founder obsesses over quality control and spends millions on patent protection, all to keep his product unique. Read story
A Bird In The Hand
Company owner spends less time attracting new customers. Instead, he convinces existing customers to buy more. Read story
Trading Places With the Big Guys
How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product. Read story
When Quality Isn't Everything
Great Midwestern Ice Cream produces a private-label product for supermarkets. Read story
For Service, Please Hold
Inc. writer reviews seven new books on customer service. Read story
What Business Are You In?
PIP Printing CEO Tom Maratto decided to market his company as something more than a mere copy shop. Read story
Looking Out For Number One
Being an industry leader is the best marketing edge. Read story
Business Made Easy
A review of resource books which include management tips on starting a small business. Read story
The Doublemint Strategy
A company splits its original sales space in two and starts a successful offshoot business. Read story
Clutter Busters
How-to books on advertising that imprints a message Read story
Cookie Monsters
All-natural cookie manufacturer successfully competes with the cookie classics. Read story
Missions Impossible
Profile of three start-up companies and their experiences in marketing new products. Read story
One Man's Meat
Supplier of discontinued china and crystal finds that natural disasters promote good business. Read story
License to Steal
One start-up increased sales by using an already established name for mass marketing. Read story
What Employees Want
Most employers underestimate the concerns of their employees. Read story
Plan B
Marketing information on appealing to the right consumer at the right time. Read story
Matters of Import
The benefits of importing an established product and adapting it to the American market. Read story
Inc.'s Guide to Writing Your Own Ticket
How CEOs can maintain a high salary while keeping investors, bankers, and the taxman content. Read story
Marketing as Theater
Suggestions on a marketing strategy emphasizing presentation and customer involvement. Read story
Fame
Profiles of celebrity CEOs and the repercussions of recognition and publicity. Read story
Piggyback
A store within a store serves as a joint venture providing benefits to both companies. Read story
The Put-up-or-shut-up Strategy
You've got nothing to lose, and much to gain, by letting your ad agency share your risks -- and your rewards Read story
Divine Intervention
We know many companies that have tried to gain an edge by seeking out psychics, handwriting experts, and management gurus. But a few companies are turnin... Read story
Hire That Jerk
The next time an uncouth motor mouth applies for a sales job, you should think twice before throwing him out. That, at any rate, is one way to read the f... Read story
The Eternal Second Act
Even the best products grow obsolete, so your next one had better be in the works Read story
Your tax dollars at work. Imagine yourself a novice entrepreneur, thinking (as many are) about starting a business in your home. Imagine that you turned ... Read story
Hot Commodity;
Pity, please, marketers trying to sell a commodity. They can't scream that their product is new and improved -- because it isn't. They can't say it'... Read story
Laughing All The Way
If you're someone who remembers the Ministry of Silly Walks or The Meaning of Life, the man on the screen is instantly recognizable. "Hello, I'm John Cle... Read story
The Anti-marketers
The best mail-order catalog in America is put out by people who hate to sell, never use the word 'new,' and make customers pay for the privilege of ordering Read story
Bad Debt Can Be Good For Business
Fast-growing Albany Ladder Co. has turned its credit department into a sales team Read story
Hole In One
Imagine owning a company with one high-margin product that you sell to a huge market of affluent hobbyists, charging twice as much as your competitors. Im... Read story
On The Cheap
Stripped of the gaudy language, market research is just information, and information is everywhere. For free. Read story
The World According To Me
What can you learn from a CEO's autobiography? Read story
The Ultimate Company
We have found the perfect business. We thought it would involve palm trees, soft breezes, and tanning oil, but Health Systems International (HSI) is even... Read story
Second Acts
The search for new and bigger markets often leads a company right back home Read story
