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Paul Schoemaker
The Strategic Decision

Paul J. H. Schoemaker recently published Brilliant Mistakes: Finding Success at the Far Side of Failure (Wharton Digital Press). He serves as Research Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania, where he teaches strategy and decision making. He was previously at the Univ. of Chicago, from where he spent an extended sabbatical with the scenario planning group of Royal/Dutch Shell in London. Paul is also the founder and chairman of Decision Strategies International, Inc, a consulting and training firm specializing in strategy formulation, decision making and leadership development with offices in the US, Europe and Asia ( Schoemaker has written over 100 academic and applied papers, including several in the Harvard Business Review, and is the (co)-author of 10 business books including Decision Traps, Decision Sciences, Wharton On Managing Emerging Technologies, Winning Decisions, Profiting from Uncertainty, and Peripheral Vision Chips, Clones and Living Beyond 100, and Winning the Long Game (forthcoming).

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