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Penelope Trunk is the founder of three VC-funded startups. She is the author of the bestselling book, Brazen Careerist: The New Rules for Success, and her blog, penelopetrunk.com, receives about one million views a month. Earlier in her life Penelope played professional beach volleyball, which, believe it or not, taught her just about everything she needed to know about marketing.


Surprising Ways to Find Great Start-up Ideas

By Penelope Trunk |  Jul 12, 2012

Here's how to find ideas that are original, but not crazy.  Read story

What Do Olympians & Entrepreneurs Have in Common? Obsession

By Penelope Trunk |  Jul 11, 2012

This former pro volleyball player's first lesson in business came from competing against Olympic athletes. Here's her story.  Read story

How to Survive Your Start-up's First Year

By Penelope Trunk |  May 22, 2012

Your first year as an entrepreneur can be terrifying. Here's how to make it less so.  Read story

What to Do if You're Failing

By Penelope Trunk |  May 15, 2012

Start-up founders tend to say everything's great, all the time. So what happens when that's not even close to true?  Read story

Why You Need to Typecast Yourself

By Penelope Trunk |  Apr 19, 2012

To be successful, entrepreneurs need to attract super-talented people. To do that, find the one thing you're really good at. And refuse to do anything else.  Read story

How to Tell if You Have a Great Idea

By Penelope Trunk |  Apr 10, 2012

There's plenty of money out there for great ideas. How to tell if you've got one.  Read story

Has the Word 'Entrepreneur' Lost Its Meaning?

By Penelope Trunk |  Mar 29, 2012

Now that everyone is a so-called entrepreneur, the word is losing its edge. And entrepreneurship with a big E is a pain in the neck.  Read story