NETWORKED  

Peter Shankman is vice president and small business evangelist for Vocus. He is the founder of Help A Reporter Out (HARO), which was acquired by Vocus in 2010, and is generally regarded as one of the top social media consultants and marketing speakers working today. His clients include Saudi Aramco, NASA, the U.S. government, Haworth, Disney, Foley-Hoag, American Express, and countless others. @petershankman

Sure, They "Like" You. But Do They Like You?

By Peter Shankman |  Jan 15, 2013

Are you making this surprisingly common--and devastating--social media blunder?  Read story

5 People You Need on Your Social Media Team

By Peter Shankman |  Oct 30, 2012

Social media magic isn't going to happen on its own. Get these people involved, though, and it just might.  Read story

Need a Better Newsletter? Think Like a Drug Dealer

By Peter Shankman |  Sep 27, 2012

Email newsletters aren't that different from drugs--if they're any good, that is.  Read story

4 Essential Rules for Online Content

By Peter Shankman |  Sep 5, 2012

If you don't give customers the content they want--the way they want it--you'll soon be out of customers.  Read story

Whiny Customers: 5 Types of Complaints (& How to Handle Them)

By Peter Shankman |  Jul 31, 2012

Thanks to social media, complaining has never been easier. Here are a few types of cranky customers--and some good ways to handle them.  Read story