Managing Databases: Database Husbandry
A short article that traces the development of a company's database and the many tasks it handles Read story
Phaedra Hise
Pricing: Pricing by the Numbers
A custom-made furniture manufacturer discusss how he has turned to technology to ensure the correct price point. Read story
Inventory Control: High-Tech Salvage Yard
An auto-salvage businessman tells how he turned to technology to solve inventory tracking problems. Read story
The Do-It-Yourself Marketing-Effort Analysis
Sortable spreadsheet allows CEO to assess sales performance and response to ads and direct mail. Read story
Comprehensive CompuServe
How companies are using the CompuServe on-line service to find business information, including trademark searches. Read story
Making a Clean Break
One CEO stayed out of the selection process for his successor and gave up all authority. Read story
Discount Phone Calls
Long-distance resellers provide long-distance services at cut rates. Read story
Your Most Valuable Hire?
Three entrepreneurs compare notes on the value of hiring both a CFO and a sales director. Read story
The Intimidating Internet
How to use the Internet for business purposes; two books that can help new users. Read story
Getting the Most from Temps
Small company accommodates irregular demand by hiring temporary help from the same agency every year. Read story
Before Calling Your Lawyer . . .
Information on two booklets from the American Arbitration Association on mediation and arbitration. Read story
Networking on America Online
How one company owner uses an on-line service to find sales leads and network with other entrepreneurs. Read story
Workplace Basics to Go
A restaurant keeps turnover at 60%, compared to industry average of 150%, by communicating and listening to workers. Read story
Calling All Aliens
The INS will grant resident visas to foreign citizens who invest in U.S. companies. Read story
The Motivational Employee-Satisfaction Questionnaire
An employee questionnaire designed to generate enthusiasm and gauge employee morale and job satisfaction. Read story
Prodigy: Smart Sales Channel?
Profile of a florist that has successfully marketed on Prodigy, an on-line service. Read story
Clean Commuting
Alaska Biological Research encourages employees to carpool or walk to work by offering monetary incentives. Read story
Betting on Recovery
A California company covers all costs for drug-rehabilitaion programs for employees who admit to a problem. Read story
Apples Get Stolen the Most
Apple laptops are stolen more often than other machines are. Read story
'Cyber-Service' Comes of Age
A look at how electronic mail is changing the face of customer service. Read story
Naturalizing Foreign Workers
The three-step process of backing a foreign-born worker's bid for a green card. Read story
The Deal Maker
The director of a nonprofit organization has helped small businesses bring a Toledo neighborhood back to life. Read story
Making Fans on Talk Radio
How one direct marketer has scored with radio ad campaigns; plus a phone number for a free booklet, 'Why Radio?'. Read story
Homes Away from Home
A comparison of extended-stay hotels, geared to the business traveler. Read story
What Telemarketers Must Know
Ordering information for telemarketing guidelines from the Direct Marketing Association. Read story
The Camera Doesn't Lie
Company videotaped set-up procedures to find ways to streamline the process. Read story
When a Single Bank Won't Do
Four CEOs talk about why they use multiple banks. Read story
Does Charter Pay? You Decide
Comparisons of three major airlines and a charter service on three trips, based on number of days required and cost. Read story
Mailing Makeover
How one company raised its customer approval ratings by asking for opinions and following up on them. Read story
Psst! Pass It On
Kalamazoo Banner's supplier provided them with a loan to help them out in a crunch. Read story
The Double-Duty Sales Script
A straightforward way to ensure that all your salespeople are moving in the right direction. Read story
Getting Carded
Clean Duds employees hand out recruiting cards to people who provide them with great service. Read story
Pushing the Customer-Service Envelope
Two executives relate stories of how pushing the limit on customer service paid off for their companies. Read story
Insurer as Prevention Partner
How a company cut insurance premiums in half by controlling the causes of worker injury. Read story
Sprucing Up for the Banker
Guidelines for making bankers' visits to your company work in your favor when applying for a loan. Read story
Hot Tips for Foreign Sales
Company used information gathered at foreign trade shows to tailor its product to foreign markets and improve sales. Read story
Car-Phone Pros and Cons
Different companies' experiences with the cost of and other problems with employees' use of car phones. Read story
They Recycle Whole Trees
Kinko's Copy Centers plants trees to replace those destroyed to produce the paper used by the company. Read story
Cashing In on Home Delivery
A company using a third-party delivery service enjoys increased profits and expanded marketing capability. Read story
Hiring Through Resume Databases
Comparison of the results produced by three resume-search services. Read story
