Communication Strategies
"I'll call you." "Do you have a Web site?" "Send me an E-mail with the details." In today's world, we've got dozens of ways to communicate. I get m... Read story
Rhonda Abrams
What Do Customers Want?
Sigmund Freud was said to never have been able to answer the question, "What do women want?" Many business owners feel equally perplexed by the question, ... Read story
Powerful Presentations
"Can you come by and tell us more about your company?" Words you've wanted and dreaded to hear: an invitation to make a presentation to an important poten... Read story
How do you raise money for a new business in tough times?
Writing a Business Plan mentor Rhonda Abrams responds: Looking for money for your new business? Good luck. These are tough times to ... Read story
What does it take to impress an angel investor?
Writing a Business Plan mentor Rhonda Abrams responds: Angels truly are heavenly. Unlike venture capitalists who invest other people... Read story
What are the big mistakes entrepreneurs make in their business plans if they're looking for money?
Writing a Business Plan mentor Rhonda Abrams responds: "I don't need five reasons to reject a plan -- I only need one." That's what ... Read story
What size market interests potential investors?
Writing a Business Plan mentor Rhonda Abrams responds: If you're looking for money for your business, one of the key things investor... Read story
Once your business plan is done, how do you get investors to read it?
Writing a Business Plan mentor Rhonda Abrams responds: The best way is to find an intermediary -- a person whose name and/or influen... Read story
Getting Ahead in a Slowing Economy
This isn't a column I want to write -- or you want to read. I'd like to be writing about predictions of another year of a booming economy, giving you advi... Read story
Take Advice for What It's Worth
It seems the minute you start a business, everyone gives you advice. Suddenly, your unemployed brother-in-law Sheldon, a failure at everything, is now a b... Read story
When the Rubber Meets the Road: Lessons from a Brand in Crisis
A "brand" is one of the most valuable assets a company can have. Think about the products you buy, and you'll realize you're willing to pay more for a bra... Read story
Win the Attention and Affection of the Media
Wouldn't you like to see your company in the newspaper? Or an article about your store's grand opening on the evening news? Getting a story about your bus... Read story
How do I research an industry?
Writing a Business Plan mentor Rhonda Abrams responds to the following question frequently asked by inc.com users: I'm planning ... Read story
What do investors consider an ideal team of founders?
Writing a Business Plan mentor Rhonda Abrams responds: If you want to build a business with real growth potential, you can't do it a... Read story
The Changing Face of Competition
If I asked you who your competition is, you're likely to mention the company down the street or across town that sells the same product or service as you.... Read story
Tackling Technology in Your Business Plan
Planning Your Technology Needs Every business needs technology. Even if your company makes old-fashioned chocolate chip cookies, y... Read story
A Good Idea -- but Is It a Business?
A friend took me to dinner to pick my brain about her new business. She was excited: she had a great idea, had lined up a strategic partner, and was rarin... Read story
Sorting Out Your Strategic Position
During my first few years consulting, I helped business owners and managers learn to improve their operations and marketing -- the nuts and bolts of runni... Read story
A Guide to Online Printing Companies
Are you thinking of shifting your company's printing needs from a traditional print house to an online printing service? Inc. asked a panel of CE... Read story
Tackling Technology in Your Business Plan
Planning Your Technology Needs Every business needs technology. Even if your company makes old-fashioned chocolate chip cookies, y... Read story
How important is it for a business plan to identify " barriers to entry" ?
Internet in Business mentor Bradley Feld answers the following question from an inc.com visitor: When putting together a busines... Read story