Rhonda Abrams


Communication Strategies

By Rhonda Abrams |  Jun 8, 2001

"I'll call you." "Do you have a Web site?" "Send me an E-mail with the details." In today's world, we've got dozens of ways to communicate. I get m...  Read story

What Do Customers Want?

By Rhonda Abrams |  Jun 8, 2001

Sigmund Freud was said to never have been able to answer the question, "What do women want?" Many business owners feel equally perplexed by the question, ...  Read story

Powerful Presentations

By Rhonda Abrams |  May 4, 2001

"Can you come by and tell us more about your company?" Words you've wanted and dreaded to hear: an invitation to make a presentation to an important poten...  Read story

How do you raise money for a new business in tough times?

By Rhonda Abrams |  Mar 29, 2001

Writing a Business Plan mentor Rhonda Abrams responds: Looking for money for your new business? Good luck. These are tough times to ...  Read story

What does it take to impress an angel investor?

By Rhonda Abrams |  Mar 29, 2001

Writing a Business Plan mentor Rhonda Abrams responds: Angels truly are heavenly. Unlike venture capitalists who invest other people...  Read story

What are the big mistakes entrepreneurs make in their business plans if they're looking for money?

By Rhonda Abrams |  Jan 18, 2001

Writing a Business Plan mentor Rhonda Abrams responds: "I don't need five reasons to reject a plan -- I only need one." That's what ...  Read story

What size market interests potential investors?

By Rhonda Abrams |  Jan 18, 2001

Writing a Business Plan mentor Rhonda Abrams responds: If you're looking for money for your business, one of the key things investor...  Read story

Once your business plan is done, how do you get investors to read it?

By Rhonda Abrams |  Jan 5, 2001

Writing a Business Plan mentor Rhonda Abrams responds: The best way is to find an intermediary -- a person whose name and/or influen...  Read story

Getting Ahead in a Slowing Economy

By Rhonda Abrams |  Jan 2, 2001

This isn't a column I want to write -- or you want to read. I'd like to be writing about predictions of another year of a booming economy, giving you advi...  Read story

Take Advice for What It's Worth

By Rhonda Abrams |  Dec 4, 2000

It seems the minute you start a business, everyone gives you advice. Suddenly, your unemployed brother-in-law Sheldon, a failure at everything, is now a b...  Read story

When the Rubber Meets the Road: Lessons from a Brand in Crisis

By Rhonda Abrams |  Nov 28, 2000

A "brand" is one of the most valuable assets a company can have. Think about the products you buy, and you'll realize you're willing to pay more for a bra...  Read story

Win the Attention and Affection of the Media

By Rhonda Abrams |  Nov 16, 2000

Wouldn't you like to see your company in the newspaper? Or an article about your store's grand opening on the evening news? Getting a story about your bus...  Read story

How do I research an industry?

By Rhonda Abrams |  Nov 13, 2000

Writing a Business Plan mentor Rhonda Abrams responds to the following question frequently asked by inc.com users: I'm planning ...  Read story

What do investors consider an ideal team of founders?

By Rhonda Abrams |  Oct 13, 2000

Writing a Business Plan mentor Rhonda Abrams responds: If you want to build a business with real growth potential, you can't do it a...  Read story

The Changing Face of Competition

By Rhonda Abrams |  Sep 15, 2000

If I asked you who your competition is, you're likely to mention the company down the street or across town that sells the same product or service as you....  Read story

Tackling Technology in Your Business Plan

By Rhonda Abrams |  Sep 11, 2000

Planning Your Technology Needs Every business needs technology. Even if your company makes old-fashioned chocolate chip cookies, y...  Read story

A Good Idea -- but Is It a Business?

By Rhonda Abrams |  Sep 11, 2000

A friend took me to dinner to pick my brain about her new business. She was excited: she had a great idea, had lined up a strategic partner, and was rarin...  Read story

Sorting Out Your Strategic Position

By Rhonda Abrams |  Sep 11, 2000

During my first few years consulting, I helped business owners and managers learn to improve their operations and marketing -- the nuts and bolts of runni...  Read story

A Guide to Online Printing Companies

By Rhonda Abrams |  Sep 1, 2000

Are you thinking of shifting your company's printing needs from a traditional print house to an online printing service? Inc. asked a panel of CE...  Read story

Tackling Technology in Your Business Plan

By Rhonda Abrams |  Sep 1, 2000

Planning Your Technology Needs Every business needs technology. Even if your company makes old-fashioned chocolate chip cookies, y...  Read story

How important is it for a business plan to identify " barriers to entry" ?

By Rhonda Abrams |  Aug 1, 2000

Internet in Business mentor Bradley Feld answers the following question from an inc.com visitor: When putting together a busines...  Read story