Richard Kreisman


How Start-up Franchisors Fail

By Richard Kreisman |  Sep 1, 1986

More companies than ever are going the franchise route -- and learning the hard way that it is not always paved with gold.  Read story

Getting Ready For Show Time

By Richard Kreisman |  Aug 1, 1986

Trade shows are great places for selling, provided you come prepared.  Read story

Born-again Dealers

By Richard Kreisman |  Jun 1, 1986

To solve marketing and distribution problems, a growing number of companies are converting their dealers into franchisees.  Read story

Managing People;

By Richard Kreisman |  Apr 1, 1986

Major-league athletes may get the headlines, but they're not alone in their susceptibility to drug abuse. High-flying brokers, top executives, foremen, s...  Read story

Security;

By Richard Kreisman |  Jan 1, 1986

At Denver's Elitch Gardens, a privately owned amusement park, off-duty city police patrol the grounds to protect patrons from rowdy customers. The securi...  Read story

Private Lives;

By Richard Kreisman |  Dec 1, 1985

This is one company that puts all its faith in growth.  Read story

Cash Management;

By Richard Kreisman |  Dec 1, 1985

The recent wave of bank failures has led many companies to take a closer look at how, and where, they invest their idle cash. After all, nobody wants to ...  Read story

Hiring;

By Richard Kreisman |  Nov 1, 1985

Outplacement -- a service provided primarily by large employers to help laid-off employees find new jobs -- is thriving, following a rash of plant consoli...  Read story

Advertising;

By Richard Kreisman |  Oct 1, 1985

When Rich Davis acquired an ailing Battle Creek, Mich., Buick dealership last August, he decided to scrap the company's advertising campaign and fire his ...  Read story

Cash Management;

By Richard Kreisman |  Aug 1, 1985

Changing the terms under which your customers pay their bills may be one of the most underappreciated cash-management strategies around. Yet a new receiv...  Read story

Selling Your Company

By Richard Kreisman |  Jul 1, 1985

For any chief executive officer who has decided to put his or her business on the block, a crucial issue is how to retain key managers before and after th...  Read story

Marketing;

By Richard Kreisman |  May 1, 1985

Ten years into the personal-computer age, the promise of massmarket electronic selling has remained just that -- a promise. Electronic shopping services,...  Read story

Buy The Numbers

By Richard Kreisman |  Mar 1, 1985

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story