Rita Gunther McGrath

Rita Gunther McGrath, a professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. She was recognized by Thinkers50 with the Distinguished Achievement Award for Strategy during the 2013 Global Business Awards and is ranked by them as one of the top 10 management thinkers. She?s also been recognized as one of the top ten business school professors to follow on Twitter. McGrath is the author of three books, including 2013's The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).

@rgmcgrath


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