Russell Shaw


How can online communities boost my business?

By Russell Shaw |  May 1, 2000

Internet in Business mentor Jakob Nielsen responds to the following question from an inc.com reader: Our business is conferencin...  Read story

Acquire Web Content from Outside Sources

By Russell Shaw |  Apr 19, 2000

You can acquire both text and graphical content from outside sources for your site through syndicated companies that share their content. Obviously this c...  Read story

Tailor Your Content to Your Target Audience

By Russell Shaw |  Apr 14, 2000

Who are your customers? What kind of content do they expect to find on your site? Keep in mind the purpose of your site: Is it an online sales brochure, a...  Read story

Choose Web Site Content from Three Main Categories

By Russell Shaw |  Apr 14, 2000

Keeping in mind who your audience is and what you want your site to do, consider developing content from these three basic categories: company information...  Read story

Create Your Own Web Content

By Russell Shaw |  Apr 14, 2000

You could generate your own text and graphical content by drawing on your existing in-house talent or by hiring outside content creators. Creating your ow...  Read story

Understand What Your Site Content Can Do for You

By Russell Shaw |  Apr 13, 2000

Content is the primary reason that people visit your site. You're writing content to attract and keep visitors on your site (a concept known as "stickines...  Read story

Checklist: Add a Search Engine to Your Site

By Russell Shaw |  Apr 7, 2000

You've invested time and effort to create or acquire content for your Web site, so you'll want to make it easy for your customers to find what they need o...  Read story

Determine Your Need for On-Site Search

By Russell Shaw |  Apr 7, 2000

If your site is very small, a powerful search engine may not be necessary, and you may be able to help your customers find what they need through a compre...  Read story

Understand How On-Site Search Works

By Russell Shaw |  Apr 7, 2000

Learn how on-site search is similar to (and different from) Web searches and find out about the mechanics of on-site searching. Then you'll need to decide...  Read story

Identify Your On-Site Search Requirements

By Russell Shaw |  Apr 7, 2000

Once you understand the type of search options that are available, you'll need to identify your on-site search requirements. Determine You...  Read story

Evaluate Your On-Site Search Engine Options

By Russell Shaw |  Apr 7, 2000

There are freeware/shareware search engines, paid search engines, and specialized search engines for specific site content, such as multimedia or images. ...  Read story

Find the Right On-Site Search Engine

By Russell Shaw |  Apr 7, 2000

Do your homework to find a search engine that's right for your needs. You'll have to evaluate different search options, from downloading freeware to havin...  Read story

Test Potential On-Site Search Engines

By Russell Shaw |  Apr 7, 2000

After you've identified several search engines that may meet your needs, you'll need to put them to the test. Take the time to download, install, and test...  Read story

Decide How You Will Maintain and Update Your On-Site Search Engine

By Russell Shaw |  Apr 7, 2000

A search engine will be of little use if it does not access all your content. Develop a procedure that you can follow to make sure your search engine will...  Read story

Plan for Smooth On-Site Search Engine Operations

By Russell Shaw |  Apr 7, 2000

As you add a search engine to your site, you'll need to ensure its success by placing it in the right location, providing clear instructions for its use, ...  Read story

Find Out What Web Content Is Working

By Russell Shaw |  Apr 6, 2000

Your Web site is your only face to many of your customers. If you post your original content and forget about it, they will be able to tell. You need to k...  Read story

Checklist: Create a Content Strategy

By Russell Shaw |  Apr 5, 2000

A Web site is only as good as the content it contains. If you spend all your Web site development resources on building the technology that contains your ...  Read story

Checklist: Create a Content Strategy

By Russell Shaw |  Apr 1, 2000

A Web site is only as good as the content it contains. If you spend all your Web site development resources on building the technology that contains your ...  Read story

Understand What Your Site Content Can Do for You

By Russell Shaw |  Apr 1, 2000

Content is the primary reason that people visit your site. You're writing content to attract and keep visitors on your site (a concept known as "stickines...  Read story

Choose Web Site Content from Three Main Categories

By Russell Shaw |  Apr 1, 2000

Keeping in mind who your audience is and what you want your site to do, consider developing content from these three basic categories: company information...  Read story

Create Your Own Web Content

By Russell Shaw |  Apr 1, 2000

You could generate your own text and graphical content by drawing on your existing in-house talent or by hiring outside content creators. Creating your ow...  Read story

Find Out What Web Content Is Working

By Russell Shaw |  Apr 1, 2000

Your Web site is your only face to many of your customers. If you post your original content and forget about it, they will be able to tell. You need to k...  Read story

Checklist: Add a Search Engine to Your Site

By Russell Shaw |  Apr 1, 2000

You've invested time and effort to create or acquire content for your Web site, so you'll want to make it easy for your customers to find what they need o...  Read story

Understand How On-Site Search Works

By Russell Shaw |  Apr 1, 2000

Learn how on-site search is similar to (and different from) Web searches and find out about the mechanics of on-site searching. Then you'll need to decide...  Read story

Identify Your On-Site Search Requirements

By Russell Shaw |  Apr 1, 2000

Once you understand the type of search options that are available, you'll need to identify your on-site search requirements. Determine You...  Read story

Evaluate Your On-Site Search Engine Options

By Russell Shaw |  Apr 1, 2000

There are freeware/shareware search engines, paid search engines, and specialized search engines for specific site content, such as multimedia or images. ...  Read story

Find the Right On-Site Search Engine

By Russell Shaw |  Apr 1, 2000

Do your homework to find a search engine that's right for your needs. You'll have to evaluate different search options, from downloading freeware to havin...  Read story

Decide How You Will Maintain and Update Your On-Site Search Engine

By Russell Shaw |  Apr 1, 2000

A search engine will be of little use if it does not access all your content. Develop a procedure that you can follow to make sure your search engine will...  Read story

Plan for Smooth On-Site Search Engine Operations

By Russell Shaw |  Apr 1, 2000

As you add a search engine to your site, you'll need to ensure its success by placing it in the right location, providing clear instructions for its use, ...  Read story

Test Potential On-Site Search Engines

By Russell Shaw |  Apr 1, 2000

After you've identified several search engines that may meet your needs, you'll need to put them to the test. Take the time to download, install, and test...  Read story

What kind of software is available for an e-publishing start-up?

By Russell Shaw |  Apr 1, 2000

Internet in Business mentor Jakob Nielsen responds to the following question from an inc.com user: I have a keen interest in s...  Read story

Online Advertising Pricing Models

By Russell Shaw |  Jan 1, 2000

There are three main ways of pricing online advertising: Impressions Read story