Sarah Schafer

Trend: Sales-Force Automation

By Sarah Schafer | Jul 1, 2000

Various businesspeople tell how they have turned to sales-force automation. Read story

Are You Being Served?

By Sarah Schafer | Apr 14, 2000

Computer Networks It's a buyer's market for small-business servers. Here's how to untangle all the options Read story

Are You Being Served?

By Sarah Schafer | Apr 1, 2000

Computer Networks It's a buyer's market for small-business servers. Here's how to untangle all the options Read story

Legislator's Agenda

By Sarah Schafer | Jun 15, 1998

U.S. Senator Rick Santorum gives tips on optimizing a busy schedule with technology. Read story

Have It Your Way

By Sarah Schafer | Dec 15, 1997

Mass customization is a popular trend in the business-to-business arena. Read how manufacturing and communications technology have allowed small companies to... Read story

Battling a Labor Shortage? It's All in Your Imagination

By Sarah Schafer | Aug 1, 1997

In the Greater Cincinnati, area business folks have had to become innovative to keep employees from leaving. Read story

Supercharged Sell

By Sarah Schafer | Jun 15, 1997

Sales-force automation is a powerful tool but succeeding with it is no easy matter. Read story

Is Your Data Safe?

By Sarah Schafer | Jun 15, 1997

Tips and suggestions for choosing the best security for your company's computer system. Read story

Drop a Dime -- and More

By Sarah Schafer | Jun 15, 1997

When AT& T orders you to "know the code," it's referring to its 800 number for collect calls. But there are codes it would prefer you didn't know -- codes... Read story

Are You Being Served?

By Sarah Schafer | May 1, 1997

Here's how to untangle the options available to small businesses in search of a computer server. Read story

High-Tech Hoods

By Sarah Schafer | Mar 15, 1997

Criminals have discovered what businesspeople have known for years--automation pays. Read story

Managing Information: Beyond Horsepower

By Sarah Schafer | Mar 15, 1997

A quick look at a small company that turned to an inexpensive minicomputer to achieve efficient management. Read story

Marketing: Dialing for Dollars

By Sarah Schafer | Mar 15, 1997

Brief article examining how an off-the-shelf call-center application tamed an out-of-control telemarketing operation. Read story

Human Resources: Putting IT to the Test

By Sarah Schafer | Mar 15, 1997

A quick look at how one company is using technology to cut down on unsuccessful new hires. Read story

E-Mail Grows Up

By Sarah Schafer | Mar 15, 1997

Various businesspeople tell how they are using different E-mail packages to handle a variety of tasks. Read story

Fax-Finding Mission

By Sarah Schafer | Mar 15, 1997

Looking to save money on long-distance faxing? You might want to try the Internet. The fax-service provider FaxSav<... Read story

Block Buster

By Sarah Schafer | Mar 15, 1997

Worried about how your employees spend their time online? Just make sure you look before you leap onto the blocking-software bandwagon. Some of the... Read story

Digital Security

By Sarah Schafer | Dec 15, 1996

An overview of several new approaches to protecting your computer from unauthorized users. Read story

Cyberjockeys

By Sarah Schafer | Dec 15, 1996

An M.I.T. doctoral student talks about his work in shrinking monitors, keyboards, and more for smartclothing. Read story

Getting a Line on Customers

By Sarah Schafer | Dec 15, 1996

A quick look at how two companies turned to technology to take a nontraditional approach to marketing. Read story

Software That Thinks

By Sarah Schafer | Dec 15, 1996

Here's a look at how companies can use artificial intelligence to track customers and predict market trends. Read story

Hardwear

By Sarah Schafer | Sep 15, 1996

A review of a strap-on computer that allows hands-free computing. Read story

In the Beginning Was the Word

By Sarah Schafer | Sep 15, 1996

A quick review of Web-search software for the World Wide Web. Read story

Fished Out

By Sarah Schafer | Sep 15, 1996

A look at how technology may be wiping the fishing industry. Could it happen to your industry? Read story

Marketing: Outta Site

By Sarah Schafer | Sep 15, 1996

An overview of how a small company turned a one-dimensional Web site into a dynamic, interactive marketing tool. Read story

Pricing: Getting a Move On

By Sarah Schafer | Sep 15, 1996

How a moving company overcame problems with inaccurate estimates by using software tailored to its industry. Read story

Communications: Bulking Up

By Sarah Schafer | Sep 15, 1996

A quick look at how a map-making firm turned to a superfast network to improve its out-dated technical infrastructure. Read story

Creating An International Status Symbol: Lessons from Thump

By Sarah Schafer | Sep 5, 1996

Four years ago, Phil Rubin and Molly Bondhus started Thump, Inc., an alternative clothing design firm based in Los Angeles that now does over $2 million i... Read story

Employee Reviews

By Sarah Schafer | Jul 16, 1996

The employee review is as old as business itself - it is a powerful, if often misused, tool. Done correctly, an employee review can act as a morale booste... Read story

Will Your Web Page Fly in Japan?

By Sarah Schafer | Jun 15, 1996

A CEO explains why you need his company to create a successful Web page to do business in Japan. Read story

Any Questions?

By Sarah Schafer | Jun 15, 1996

A review of the 21st edition of The Secret Guide to Computers. Read story

A Space Pen Odyssey

By Sarah Schafer | Jun 15, 1996

When it came time to pull this out-dated pen manufacturer out of the 1960s, it took more than deft wiring. Read story

Customer Service: Quick Recovery

By Sarah Schafer | Jun 15, 1996

A vice-president explains how his courier company uses technology to shorten lag times on customer pickups. Read story

Marketing: Double Exposure

By Sarah Schafer | Jun 15, 1996

An overview of how a plastics manufacturer is using the World Wide Web to boost regional and international sales. Read story

Marketing: Informing Customers

By Sarah Schafer | Jun 1, 1996

A bakery owner tells how she uses loyal customers to spread the word about her company's gourmet breads. Read story

International: Finding Overseas Agents

By Sarah Schafer | May 1, 1996

An expert at getting superior overseas sales agents offers some tips and advice. Read story

Security: Case Study -- On-Line Crime (Part 1)

By Sarah Schafer | May 1, 1996

Two Internet experts tell how they were victimized by on-line hackers and how they are now protected. Read story

Resource: Firewalls Defined

By Sarah Schafer | May 1, 1996

A short piece that explains how "firewall" software can protect your computers from outside hackers. Read story

All Hooked Up and No One to Show

By Sarah Schafer | Mar 15, 1996

A vice-president explains how videoconferencing only works if the people you do business with have the equipment. Read story

Data Storage: Outta Space

By Sarah Schafer | Mar 15, 1996

A small business learned how it could save warehouse space by converting paper documents to electronic files. Read story