Make sure you see your workplace through your staff's eyes. Read story
Scott Elser is co-founder of NY-based Launchpad Advertising, a full service ad agency focused on redefining market opportunities for brands in transition. A member of the 2012 Inc 500, Launchpad has helped drive growth across a wide range of businesses, from startups to Fortune 500 companies. Scott is a marketing consultant, entrepreneur and business coach who spent more than a decade on the marketing team at AT&T as well as holding executive posts at McCann and Grey before opening Launchpad in 2007. @scottlpa
5 simple rules to start viewing your business as a potential customer does. Read story
Stop telling yourself that no one can do things as well as you can. You're wrong, and it's impeding your growth. Read story
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