GROW STRONG  

Scott Elser is co-founder of NY-based Launchpad Advertising, a full service ad agency focused on redefining market opportunities for brands in transition. A member of the 2012 Inc 500, Launchpad has helped drive growth across a wide range of businesses, from startups to Fortune 500 companies. Scott is a marketing consultant, entrepreneur and business coach who spent more than a decade on the marketing team at AT&T as well as holding executive posts at McCann and Grey before opening Launchpad in 2007. @scottlpa


You Think Your Team is a Family, But Do They?

By Scott Elser |  May 16, 2013

Make sure you see your workplace through your staff's eyes.  Read story

Is Social Media Advertising or PR?

By Scott Elser |  May 1, 2013

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?  Read story

Be Honest: Do You Have A Social Media Strategy?

By Scott Elser |  Apr 24, 2013

You wouldn't start an ad campaign without a strategy. You shouldn't post on Facebook without one, either.  Read story

3 Steps to Becoming an Amazing, Admired Boss

By Scott Elser |  Apr 15, 2013

Some employees will walk through walls for their bosses. How to become one of those bosses.  Read story

You Might Be Too In Love With Yourself--and Your Product

By Scott Elser |  Mar 28, 2013

5 simple rules to start viewing your business as a potential customer does.  Read story

Want to Grow Your Business? Figure Out What You Suck At

By Scott Elser |  Mar 18, 2013

Stop telling yourself that no one can do things as well as you can. You're wrong, and it's impeding your growth.  Read story