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Selena Cuffe is the president & CEO of Heritage Link Brands. Previously Selena served as a marketer for the Council on International Educational Exchange and the Procter & Gamble Company. While there, she managed its $100 million North America marketing budget, supported the commercialization of all Pringles flavors in the United States, Canada, and Latin America, and owned the African American and Hispanic marketing plans. Cuffe is a graduate of Stanford University and holds an MBA with honors from Harvard University. @selenacuffe


4 Times You Should Step Away From the Computer

By Selena Cuffe |  May 10, 2012

Although technology wildly increases the speed of business growth, if entrepreneurs aren't careful, it can also adversely affect their companies. Here's how ...  Read story

Why Being Color Conscious Makes Good Business Sense

By Selena Cuffe |  Apr 26, 2012

Do you wear black like a New Yorker, or take risks with bold and bright colors? What about your decor? These tips can help you stand out from the crowd and e...  Read story

How Tragedy Made Me an Entrepreneur

By Selena Cuffe |  Apr 19, 2012

Many successful entrepreneurs have learned the tough lesson that often, trials and tragedy are the pathways to business--and life--transformations. I'm one o...  Read story

Making the Most of Your Employee Perks

By Selena Cuffe |  Apr 5, 2012

Do you know how to get the most out of the benefits your company provides? Here's the ultimate check-list.  Read story

Joy: An Underrated Business Skill

By Selena Cuffe |  Mar 22, 2012

I love smiling, laughing, and the color yellow. Yes, I'm a joyful person - and a CEO. Here's how you too can find joy and use it as a powerful business asset.  Read story

Is That Partnership Going to Work?

By Selena Cuffe |  Mar 8, 2012

Joint ventures can yield tremendous results. They can also be a huge pain. Here's how we learned to master certain rules of engagement, and make great partne...  Read story

The Secret Guilty Pleasures of Being an Entrepreneur

By Selena Cuffe |  Feb 24, 2012

Fellow entrepreneurs told me that going out on my own had its benefits, but once I took the leap I discovered even more unique perks that no one had prepared...  Read story

5 Ways to Get Your Business Through Crisis

By Selena Cuffe |  Feb 17, 2012

When a marketing initiative fell through, my husband and I were left holding hundreds of thousands of dollars in inventory. Here's how we turned things around.  Read story

Launch a Business on the Cheap: 3 Tips

By Selena Cuffe |  Feb 10, 2012

Thinking of starting a business, but not sure where you’ll find the cash? Here are a few tips on how to launch a business with little to no money out of po...  Read story

Corporate America Is Killing Your Start-up Dreams

By Selena Cuffe |  Jan 27, 2012

Chained to your desk? I've been there. If you're still stuck working for a giant company, you need to know these two things right now.  Read story

Our Perfect Merger (and Acquisition)

By Selena Cuffe and Khary Cuffe |  Jan 6, 2012

In a single year, a couple got married, got pregnant, and founded a fast-growing company.  Read story