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Selena Cuffe is the president & CEO of Heritage Link Brands. Previously Selena served as a marketer for the Council on International Educational Exchange and the Procter & Gamble Company. While there, she managed its $100 million North America marketing budget, supported the commercialization of all Pringles flavors in the United States, Canada, and Latin America, and owned the African American and Hispanic marketing plans. Cuffe is a graduate of Stanford University and holds an MBA with honors from Harvard University. @selenacuffe


The Epidemic Entrepreneurs Should Fear

The flu outbreak made me pause and consider another powerful contagion.  Read story

Entrepreneurs Have Better Sex

I admit, my evidence is purely anecdotal. But I think you'll agree with me here: There are certain commonalities between making money and making love.  Read story

Make Your Business Meaningful

Working hard is essential, but entrepreneurs also have a unique opportunity to make the world a better place in the process. Here's how.  Read story

3 Secrets to the Lean Start-up

If a small company is disciplined enough not to waste from the get go, it can set itself up to beat the odds and flourish later.  Read story

You Need a Vacation. 3 Ways to Make It Happen

Forget playing the martyr. It's time for you to get away and take a real vacation. Here's how.  Read story

Hidden Ways to Learn From Other People's MBAs

Should an entrepreneur get an MBA? That's up for debate. But your business could benefit from working with the best and brightest at business schools.  Read story

Start-up Lessons (Yes, Really) From Reality TV

The Real Housewives is not exactly part of an entrepreneur's business toolkit. (But if you're going to watch, you might as well learn from others' d...  Read story

Why Aren't You on Someone Else's Board Yet?

Serving on boards is not only an altruistic endeavor; it's also a powerful way for entrepreneurs to build their businesses. Here's how to make it work.  Read story

4 Times You Should Step Away From the Computer

Although technology wildly increases the speed of business growth, if entrepreneurs aren't careful, it can also adversely affect their companies. Here's how ...  Read story

Why Being Color Conscious Makes Good Business Sense

Do you wear black like a New Yorker, or take risks with bold and bright colors? What about your decor? These tips can help you stand out from the crowd and e...  Read story

How Tragedy Made Me an Entrepreneur

Many successful entrepreneurs have learned the tough lesson that often, trials and tragedy are the pathways to business--and life--transformations. I'm one o...  Read story

Making the Most of Your Employee Perks

Do you know how to get the most out of the benefits your company provides? Here's the ultimate check-list.  Read story

Joy: An Underrated Business Skill

I love smiling, laughing, and the color yellow. Yes, I'm a joyful person - and a CEO. Here's how you too can find joy and use it as a powerful business asset.  Read story

Is That Partnership Going to Work?

Joint ventures can yield tremendous results. They can also be a huge pain. Here's how we learned to master certain rules of engagement, and make great partne...  Read story

The Secret Guilty Pleasures of Being an Entrepreneur

Fellow entrepreneurs told me that going out on my own had its benefits, but once I took the leap I discovered even more unique perks that no one had prepared...  Read story

5 Ways to Get Your Business Through Crisis

When a marketing initiative fell through, my husband and I were left holding hundreds of thousands of dollars in inventory. Here's how we turned things around.  Read story

Launch a Business on the Cheap: 3 Tips

Thinking of starting a business, but not sure where you’ll find the cash? Here are a few tips on how to launch a business with little to no money out of po...  Read story

Corporate America Is Killing Your Start-up Dreams

Chained to your desk? I've been there. If you're still stuck working for a giant company, you need to know these two things right now.  Read story

Our Perfect Merger (and Acquisition)

In a single year, a couple got married, got pregnant, and founded a fast-growing company.  Read story