Secret to Becoming a Resilient Entrepreneur
This one activity can give you the mental toughness and a will to win that every entrepreneur needs. Read story
MISSION-DRIVEN BUSINESS 
Why I Enjoy Working for My Company's Acquirer
Most CEO's of acquired companies stick around less than a year, but Honest Tea's Seth Goldman explains why he's staying put at Coca-Cola. Read story
How to Protect Your Mission as You Grow
How do you make the right decision when your new business idea doesn't align perfectly with your current mission? Read story
How to Thrive (at a Big Company) After Acquisition
Can a mission-driven enterprise accelerate impact within a larger corporation? Read story
Honest Tea's Seth Goldman Addresses Congress
Does the U.S. government help, or hinder entrepreneurship? I spoke with Congress to let them know how they did, and didn't help Honest Tea's growth. Read story
I Love You, You’re Fired
What do you do when the product you conceived, nurtured and loved, fails to thrive? Read story
Changing Our Look Without Losing Our Brand
Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to per... Read story
Dos and Don’ts of Raising Money From Angels: The Devil Is in the Details
Honest Tea president, co-founder, and TeaEO Seth Goldman highlights the Honest dos and don'ts of raising money from angel investors. Read story
After You Close a Deal
Selling a business can be a surreal experience. For Honest Tea founder Seth Goldman, it involved an investor call, a gong, and Erin Brockovich. Read story
IPOs Aren't the Only Way to Access Capital
Seth Goldman reports from the Treasury Department's conference on access to capital. Read story
Ownership Matters
Yesterday we informed our shareholders that Coca-Cola intends to exercise its right to buy the remainder of Honest Tea. While that development on its own ... Read story
A New Generation at Seventh Generation?
Jeffrey Hollender's ouster at Seventh Generation serves as a cautionary tale for today's ambitious green entrepreneurs. Read story
Changing the Status Quo
It's official. Today I was elected a board member of the American Beverage Association, which means that either we've changed or the Beverage Establ... Read story
What Earth Day Means to Me
In 2004, I took my family to visit the Makaibari tea garden in Darjeeling, India, the supplier of our oolong tea. My oldest son Jonah, who was 11 at... Read story
The Big Brewer
When Honest Tea took on Coca-Cola as an investor in 2008, many skeptics were concerned that Coke would force us to follow the same strategy that so... Read story
The Plan-o-Gram Scramble
"Plan-o-gram" may sound like the newest board game to hit the toy stores this past holiday season, but it is no game at all in the beverage industry. A pl... Read story
A New Home for Green Companies
Earlier this month, we opened Maryland's first green business incubator. It is housed in the offices of Bethesda G... Read story
Don't Judge a Drink by Its Bottle
We learned an interesting lesson this month about the danger of hiding your light under a bushel. Over the past few years, we had been working hard with b... Read story
A Crash Course in Social Entrepreneurship, Part 2
Earlier this week, I posted some of the most common questions I get from entrepreneurs and aspiring entrepreneurs -- a list that was inspired by a lengthy... Read story
A Crash Course in Social Entrepreneurship, Part 1
Every week, I talk with lots of entrepreneurs, aspiring entrepreneurs, or students of entrepreneurship. I recently had a lengthy correspondence with a gro... Read story
Promoting from Within
Despite all the grim unemployment data, we've been on a hiring spree for the past two years -- from 23 full-time employees in 2007, to 52 last year, and 9... Read story
A Seat at the Transition Table
Earlier this week, I had the chance to participate in a discussion at the Obama-Biden Transition Office with other leaders of the sustainable business com... Read story
How Do You Grow an Organic Fish?
I had lunch recently with representatives of our certifier, Pennsylvania Certified Organic, who were in town for a meeting of the National Organic Standar... Read story
Why Change Comes in Many Shapes and Sizes
A few years ago, an article that mentioned Co-op America and Sam's Club and Wal-Mart in the same paragraph was usually about activists protesting the nati... Read story
The Customer Is Always Powerful
We met last week with Sally Greenberg, the new head of the National Consumers League to discuss some ideas about how we could inform and mobilize consumer... Read story
For Honest Tea, Coke Is It
We've recently hired more than a dozen new marketing and salespeople to support our expansion out West with Coke's distribution network. I saw our newest ... Read story
Just A Tad Bittersweet
Growth often has a bittersweet element to it. Last month, we announced plans to switch the distribution of our plastic bottles for most of the West Coast ... Read story
The Value of the Right Partner
My co-founder Barry Nalebuff celebrated his 50th birthday last week. Since we started the company almost exactly 10 years ago, the occasion gave me the ch... Read story
Barack Obama Drinks Honest Tea (But We're Not Elitist!)
We had some fun this week when our Black Forest Berry was Read story
Honest Tea and Coke Begin to Work Together
Bethesda Green, the local sustainability initiative we helped launch in January, recently unveiled the first public recycling bin in Bethesda. At the time... Read story
Ring The Gong!
Even though Honest Tea has enjoyed an annual compound growth rate of 66% for the past ten years, there's never been a day or a week where I've walked in a... Read story
So, Where's the Bridge?
Last month I had the chance to visit one of the tea gardens that supplies us with our chun mee (translation: "spring's eyebrows"), a variety used in most ... Read story
Was Partnering with Coke the only Option?
Here's a very legitimate question I got from a reader named Renee in response to my recent exchange with Read story
"I Hope Your Values and Integrity Inspire Coke"
Here's my last exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: H... Read story
"I Will No Longer Purchase Honest Tea Products"
Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: I... Read story
"We Want Coke To Be More Like Honest Tea"
Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: Optimists wit... Read story
Organics Need to be Democratized
Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: By partnering... Read story
The More We Sell, The More Good We Do
Here's another exchange with Julie, the disappointed Honest Tea customer who is critical of the deal we made with Coke. Julie wrote: ... Read story
Will Honest Tea be Corrupted by Coke?
Earlier this month we announced that Coca-Cola was making a 40 percent investment in Honest Tea. Though most of the feedback from consumers has been posit... Read story
Why We Sold a Stake to Coke
Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok... Read story
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