MISSION-DRIVEN BUSINESS  

Seth Goldman


Why Can't Bethesda Be Green?

Yesterday we kicked off Bethesda Green -- a private-public initiative to help create a model of sustainable urban living in the Bethesda, Maryland busines...  Read story

Are We Willing to Give Up Growth for Mission?

As the year draws to an end, I face a question that annually lurks in the back of my mind, (and I suspect in the minds of most entrepreneurs), "Do I have ...  Read story

Conveniently Un-Sexy

I know Honest Tea does things differently than other beverage companies, but sometimes it takes a trade show to help you appreciate just how d...  Read story

Do You Follow the Market -- Or Try to Lead It?

In 1998 when I started Honest Tea out of my house, I would often hear from buyers and distributors that we were ahead of our time. Whether it was the co...  Read story

What Entrepreneurs Can't Learn at Business School

Spreadsheets are handy tools -- but nothing can replace that fire in the belly.  Read story

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