Stephanie Clifford


How to Get Ahead in China

When Mitch Free first went to China, he didn't know a thing about the place. He listened. He learned. He was respectful and polite. Now he gets it, and his b...  Read story

Trading Places: Inc.'s 2008 Export Guide

Who has petrodollars to spend? Where can you sell construction equipment? Jewelry? Management consulting? And where is the market that grew an astounding 55,...  Read story

Updates

GreenPrint Gets Rolling  Read story

How Fast Can This Thing Go, Anyway?

Zipcar was a classic founder-run company--long on passion, short on cash. Until a new CEO came aboard, gave the business a seven-step tune-up, and put the pe...  Read story

His Way

In which Chris Reed, the founder of a soda company, undertakes an initial public offering -- his way. What can go wrong does. What should go right doesn'...  Read story

Craves: Tiny Bubbles, Big Celebrations

Popping the cork on one of these bubblies is reason to celebrate.  Read story

Crusader of the Year

At 43, Dom Meffe Jr . has lived the life of several entrepreneurs--he owned (with his father) 13 Chuck E. Cheese's before turning 30, then...  Read story

Perspective Provider of the Year

The word tough is thrown around in business all the time: a tough negotiator, a tough adversary. The word gets overused, so when someone like Read story

Upstart of the Year

When Whirlpool (NYSE:WHR) announced in May 2006 that it would shut down its Maytag division in Newton, Iowa, it offered transfers to a select group of emp...  Read story

Dramatic Results

Making opera (yes, opera) seem young and hip.  Read story

Pandora's Long Strange Trip

Online radio that's cool, addictive, free, and-just maybe-a lasting business.  Read story

Here's the Thing

The world isn’t all ones and zeroes, not yet. Plenty of Inc. 500 companies still make and sell physical objects. Stuff. Things. Here are some that caught o...  Read story

Splitting Heirs

For every family business success story, there are cautionary tales. How can family businesses ensure a smooth transition from one generation to another? Sen...  Read story

How Low Can You Go?

When it comes to setting prices, most entrepreneurs are playing a guessing game. How much should you be charging? Senior writer Stephanie Clifford explains.  Read story

How Low Can You Go?

Cutting prices can send a powerful message. But it also can backfire.  Read story

Splitting Heirs

In which two brothers take over the third-generation family wine-selling business. They quarrel, as brothers do. And now it isn't a family business anymore.  Read story

Leisure Pursuits

Vacations – a time to relax, try new things, visit new places. And that makes them a perfect marketing opportunity. Senior writer Stephanie Clifford explains.  Read story

Case Study #4: The Enlightened M.B.A.

The Start-up: GreenPrint The Founder: Hayden Hamilton Portland, Oregon The business proposition:Read story

Leisure Pursuits

Why marketers are increasingly trying to reach people on vacation.  Read story

Cash and Controversy

A plan to let customers pay in pesos drew death threats. But it also had a surprising impact on sales.  Read story

How to Get Started

The global economy may offer a world of new opportunities, but it also means dealing with red tape, foreign currencies, and confusing local tax laws. Where d...  Read story

Building a Global Network

Who you need to know and how to find them.  Read story

Fully Committed

Let others proceed gingerly. Bülent Çelebi has set up an American-style company in Turkey, where he enjoys advantages his competition can only dr...  Read story

...And One Way to Do Without

This international sales team is deskless and happy.  Read story

How to Respond When You Hear: "We Can't Afford Your Price."

Four sales pros share their secrets on pricing.  Read story

How to Respond When You Hear: "You Have to Change a Few Things."

Four sales pros share their secrets on changing proposals.  Read story

Do the Math

Ultimately, the bottom line is the bottom line.  Read story

Fasten Your Seat Belts

How do you stand out in a field of larger competitors? It's showtime!  Read story

Find the Fox

Someone on your target's team wants to help you.  Read story

How to Respond When You Hear: "We Can't Do It Now. Come Back in a Year."

Four sales pros share their secrets on reluctant clients.  Read story

How to Respond When You Hear: "You Guys Are Too Small."

Four sales pros share their secrets on addressing business size.  Read story

Practice, Practice

Never stop refining your pitch.  Read story

Putting the Performance in Sales Performance

Four pros share their secrets for winning over even the toughest critics.  Read story

Last Year's Predictions in Review

A look back at the trends we expected to see in 2006.  Read story

How To Write a Buy-Sell Agreement

Along with a general agreement about ownership and responsibilities, every business with multiple owners needs a buy-sell agreement. It covers how and whe...  Read story

Communication 101

Communication between partners should be frequent and direct. Some guidelines:  Read story

10 Questions to Ask Your Partner (Before You Sign an Agreement)

What will your role in the business be, and what do you expect mine to be? The co-CEO game can be difficult, so consider putt...  Read story

The Worst-Case Scenario

From the cautionary tale file comes the case of Jay Steinmetz's partnership with Andy Stern. Today, Steinmetz runs Barcoding, a Baltimore company that sel...  Read story

Until Death, or Some Other Sticky Problem, Do Us Part

The best advice on partnership is: Don't. But if you must, here's what you need to know.  Read story