Stephanie L. Gruner


Customer Service: Grassroots Problem Solving

A quick look at a company that has turned to shop-floor employess to handle its customers' needs.  Read story

Event Marketing: Hitting It Out of the Ballpark

A quick look at a unique marketing event used to preview video-editing technology for sports training.  Read story

International: Calling the Shots with Export Traders

A CEO explains how he used an export trader to take his product international and the deal that was struck.  Read story

Regulation: Telemarketing Dos and Don'ts

A warning to those affected by the new Telemarketing Sales Rule, and how to receive guides to this new rule.  Read story

Benchmark: Partnering for Products

Some results of a survey of 437 fast-growth companies about collaborating with outside corporate partners.  Read story

Incentives: A Scientific Sales Bonus

A CEO explains how he rewards his technical staffers who push the company's products.  Read story

Selling: Living with a Long Sales Cycle

A CEO explains how he used current and would-be customers to create his approach to selling.  Read story

Benchmark: Selling by the Numbers

A quick look at some data setting benchmarks for fast-growing small companies.  Read story

Direct Mail: Penny-Pinching Postal Tips

Some tips from a direct-mail expert on how to save on mailings.  Read story

Promotions: Playing the 'Telecard' Hand

A quick look at how two organizations used telecards to build sales.  Read story

Cause-Related Marketing: An Eye for Free Publicity

A quick look at the benefits of one company's involvement with a community-outreach program.  Read story

Training: Sales and the Seven Habits

Several training programs based on Stephen Covey's best-selling books are profiled.  Read story

Resource: The Covey Connection

Some information concerning the nationwide seminars based on the book, The Seven Habits of Highly Effective People.  Read story

Incentives: The Customer-Driven Bonus Plan

A CEO details his company's incentive plan, including the price of such a plan and how well it's working.  Read story

The Annotated CEO

A profile of the "typical" 1995 Inc. 500 chief, with data such as age, gender, salary, education, and more.  Read story

Once Burned

Several Inc. 500 CEOs explain how they revamped their hiring practices after having problems with past new hires.  Read story

The Stock Pickers' Ball

Experts pick their favorite Inc. 100 stocks and offer some investment advice.  Read story

The Smart Vendor-Audit Checklist

Supplier audit form designed to help a company recruit the best vendors.  Read story

The Employee-Run-Budget Work Sheet

An up-close look at one company's budget work sheet used to support open-book management techniques.  Read story

The Benefits of Part-Time Work

A quick overview of a program that provides health insurance for part-time workers in order to retain them.  Read story

The Spirit of the 500: One Success Breeds Another

A look at a CEO who listened to the voice of experience and thrived.  Read story

The Devil You Know?

What happened when a company owner hired three friends just out of college.  Read story

Vancouver Maneuver

Many young companies see Canada's Vancouver Stock Exchange as an attractive place to raise capital.  Read story

Who's Going Global?

Chart showing numbers of Inc. 500 exporters doing business in specific countries.  Read story

How to Peddle Your Company

Techniques one CEO uses successfully to woo investors.  Read story

A Profitable Exchange

A summary of the differences between stock exchanges and their minimum listing requirements and 1992 IPOs.  Read story

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