Starting up? Plan for the Long-Haul
When you're starting a company, you're focused on the here-and-now. But the long-view is just as crucial for success. Here's a checklist to guide you. Read story
THE CLIMBER 
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read story
Make Your Slogan Ring True
How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act... Read story
6 Publicity Lessons From Abraham Lincoln
Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn. Read story
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read story
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read story
Office Dream Day: Rocket Fuel for Your Brain
Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ... Read story
5 Tips for Rocking Your PR Around the Holidays
While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so. Read story
How I Got My Office to Lose Weight
Let's face it: A healthy company is a productive company. And mine needed a boost. Here's how I created a friendly competition to get everyone thinking about... Read story
5 Tips for Winning a Debate
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here's how to win even the most casual d... Read story
Write a Better Blog: 5 Tricks From a Veteran
No, a blog alone won't bring you new business. But it will give you a way to take part in the discussions that matter most to you--and your industry. Read story
5 Things to Do While Everyone Else Is on Vacation
The world seems to slow down a little in August. But forget conventional wisdom: Use the dog days to your advantage. Read story
5 PR Lessons From the Chick-fil-A Crisis
Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster. Read story
Turn Your Hobby Into Company Profits
I've practiced improv comedy and climbed ice formations. But I never thought that one of my hobbies would translate into a significant new revenue stream for... Read story
My 'First Day' at Work
You've heard of job-swapping with, say, your receptionist. Been there, done that. I went through my company's employee training and learned even more. Read story
Getting to the 'Ahhh' Moment With Customers
What's better than data to a marketer? Getting a true emotional response from your audience. Here are the questions you need to ask first. Read story
Be Cool in Crisis: Lessons From the Secret Service Scandal
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in th... Read story
Confident? You Might be Making This Huge Mistake
A climber must make sure his strengths and weaknesses are perfectly aligned with the summit he's scaling. That's also true in business, which I learned the h... Read story
Stop "Keeping Up With the Joneses"
When you hear a success story, it might seem natural to emulate it. But who wants to be a lemming? Stop copying and start innovating. Read story
5 Signs You're Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. Read story
Don't Be Like Goldman Sachs: 5 Ways
Regardless of what industry you're in, how can you make sure your company culture doesn't grow toxic over time? Read story
5 Business Tips From the Campaign Trail
It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail. Read story
7 Ways to Romance Your Clients
Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. Read story
Score Your First Big Account
To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States. Read story
You Don't Know Jack About Public Relations
Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong. Read story
You Should Be on the Cover of a Magazine
Says who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations. Read story
What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read story
Swap Jobs With Your Receptionist
So, do yourself, and your business, a favor: Abandon the corner office and slip into the shoes of your receptionist for a day. Read story
Do You Keep a Boomerang in Your Arsenal?
Treat your former employees well, and you can reap the rewards, including a profound difference in your company's culture. Read story
Laughing All the Way to the Bank
Performing stand-up comedy made me a better presenter, and a better leader. But would it work for my team? Read story
Why Nobody is Talking About Your Company
You're probably making these five classic public-relations mistakes. Here's how to stop sucking at publicizing your company. Read story
