Steve Rothberg


Affiliate Advertising: Friend to the Bottom Line

By Steve Rothberg |  Jul 6, 2001

Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom...  Read story

Start a Sales-Based Affiliate Program

By Steve Rothberg |  Jun 15, 2001

One of the great lessons learned from the early days of online marketing is that traffic is not king. Traditional retailers have long understood th...  Read story