Susan Benner


Culture Shock

By Susan Benner |  Aug 1, 1985

Sequent's founders thought that a strong corporate culture would be the key to success. They didn't have to wait long to see if they were right.  Read story

Dear Jon,

By Susan Benner |  Feb 1, 1985

Three years after founding Northwest Instrument Systems, Jon Birck became a cliche -- one more entrepreneur squeezed out of his fast-growing company.  Read story

Three Companies In Search Of An Author

By Susan Benner |  Aug 1, 1984

Tom Peters' book on excellence has managers and employees alike changing the way they do business.  Read story

Life In The Silicon Rain Forest

By Susan Benner |  Jun 1, 1984

Oregon has always been a great place to fish or raise a family. Lately it has become one of the hottest places around to start a company.  Read story

Peters' Principles: Secrets Of Growth

By Susan Benner |  Jul 1, 1983

In Search of Excellence confirms that the key to prosperity for companies large and small lies in a commitment to such irrational, difficult-to-measure thing...  Read story

Bitter Harvest

By Susan Benner |  May 1, 1983

They can breed a cow with half again as much beef as those raised by their grandfathers and grow 160 bushels of corn an acre instead of 80. Their revenues ar...  Read story

Storm Clouds Over Silicon Valley

By Susan Benner |  Sep 1, 1982

As blind faith in the infallibility of high-tech companies falters, the era of unrestrained growth in the Valley may be over.  Read story

A $30-million Company That Never Got Off The Ground

By Susan Benner |  Oct 1, 1981

Everybody wanted to see Advent Corp. lead us into the video revolution. But each of the company's leaders pushed it in a new direction.  Read story

Stanley Mason Is Growing Oil On Trees

By Tom Richman and Susan Benner |  Aug 1, 1981

Entrepreneurs like Mason are solving our "insolvable" problems.  Read story

Stanley Mason Is Growing Oil On Trees

By Tom Richman and Susan Benner |  Aug 1, 1981

Entrepreneurs like Mason are solving our "insolvable" problems.  Read story

Tandem Has A Fail-safe Plan For Growth

By Susan Benner |  Jun 1, 1981

If Jim Treybig has his way, his computer company will get bigger without losing its enterpreneurial style.  Read story