Ido Leffler, Co-founder of Yes To Carrots
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global... Watch video
Tim Berry
Give Your Marketing Plan a Sure Shot at Success
Writing it down is a good start. But what you do next will make all the difference. Read story
A Simple Approach to Sales Forecasting
How do you forecast sales accurately? The trick is to break the sales down into manageable parts. Read story
Infusing Strategy into your Business Plan
Your marketing strategy outlines how you will offer your products orservices to your customers and what will entice them to buy, and normally involves tar... Read story
Keep Your Plan Alive
A military adage by Prussian general Carl von Clausewitz states, "No battle plan survivescontact with the enemy." For businesses, this translates to "A st... Read story
Get a Local Look at Your Competition
The Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real ti... Read story
Planning for Customers by the Numbers
As an essential first step to writing a business plan, you should have a good idea of how many potential customers there are. Most business plans c... Read story
Personnel and Business Plans: Making the Most of Your Management Team
Summarize Your Management Chapter Like the other chapters, the management chapter starts with a good summary. You may want to use ... Read story
How to Write a Marketing Analysis
After you find out about your market for a business plan, you also want to communicate that knowledge to the readers of your plan. Keep your explanations ... Read story
Segment the Target Market in Your Business Plan
The market segmentation concept is crucial to market assessment and market strategy. Divide the market into workable market segments -- age, income, produ... Read story
Presenting Your Plan
An important feature of business plans is the summary memo, a streamlined executive summary of 2-10 pages maximum. Investors often prefer just the summary... Read story
Simple Plan for Start-Ups
Your business plan is very important even at the early start-up stage. Even before you purchase business stationery or telephones, or rent a location, you... Read story
Basic Company Information for Your Business Plan
The standard business plan outline includes a chapter topic on your company, right after the executive summary. You may not need to include this chapter i... Read story
