Tom Foster


The Undiluted Genius of Dr. Bronner's

How Dr. Bronner's, truly one of America's great weird brands, grows more and more successful by being less and less conventional.  Read story

The GoPro Army

How a scrappy little camera company turned its customers into a stoked sales force and became a $250 million industry.  Read story

How GoPro Measures Social Engagement

There are Friends, and there are Friends . Here's how one innovative company created its own rate-of-engagement score to keep track of online user-en...  Read story