Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read story
IN THE TRENCHES 
Vanessa Merit Nornberg
Help Your Employees Be Strategic Thinkers
Ongoing education is a core part of every great business. The investment is small, but the return can be a game changer. Read story
Small Size Is Your Biggest Advantage: 4 Ways
No need to pretend you're a large company. Your small size can help you beat the competition. Read story
3 Ways to Create a Powerful Organic Growth Machine
Put your customers in control and you'll grow your business faster and more efficiently than ever before. Here's how. Read story
Great Product? That's Just the Start
Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. Read story
Don't Discount: Here's Why
Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. Read story
Get the Most Out of Sales: 3 Smart Ways
Sales is not about you or your pitch. It's about listening and responding to what your customer is asking for. Here's how. Read story
3 Ways to Grow Your Business on a Budget
You don't have to spend a lot to spread the word about your company. You just have to get creative. Read story
Health Care Debate: What Really Matters
I don't believe business owners should be responsible for health care in the first place. But since we are, we can make an impact on policy in the way we use... Read story
Problem-Solving: What Your Style Says About You
Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse). Read story
Why Mindshare Matters More Than Market Share
The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. Read story
We're a Women-Owned Business. So What?
I've had the application to be certified as a women-owned business on my desk for six years. Here's why I just can't mail it in. Read story
New-Hire Training: 5 Foolproof Steps
Here's how I make sure my employees are ready to help our customers. Read story
Fearlessly Take Risks to Grow Your Firm
Go ahead. Don't look back. Enlist a rookie employee to solve procedural problems, or launch an audacious product line. Read story
Your Next Hire? The Girl with the Dragon Tattoo
Bold, creative, decisive: The film's heroine Lisbeth Salander, played by Oscar-nominated Rooney Mara, is exactly the type of employee your company needs. Read story
Business Partners: 3 Essential Ingredients
One individual (or four) may embody these characteristics. In one way or another, you need these three traits to make your business thrive. Read story
5 Tech Rules Entrepreneurs Should Live By
How you use technology not only reflects on you personally, but also on your company and its reputation. Read story
Why It's Hard To Fill Sales Jobs
The best and brightest stigmatize sales jobs. But they're fundamental to the success or failure of small business. Read story
Get Ready for Chinese New Year
Do business in China? Here's what you need to know to plan ahead, avoid delays, and prevent other unanticipated holiday hiccups. Read story
Don't Hold Your Company Hostage
It's crucial that the fate of your business does not rest in the hands of one person--not even yours. Read story
Want To Change Tomorrow's Workforce? Here's How
Entrepreneurship training is what teaches essential workforce skills, and enables class mobility. Read story
When to Spend & When to Save
These 3 questions will help you make sure you're managing your money well. Read story
The Worst Thing to Give a Customer Service Rep: A Script
If you give a rep latitude to proactively problem solve, he'll work more efficiently, preserve customer satisfaction, and save you money. Here's why. Read story
How Trial and Error Leads to Innovation
An open-minded response to an employee's shifting schedule needs positively impacts business--and morale. Read story
How to Make a Trade Show Profitable
If you’re going to spend thousands of dollars for a trade show booth, get your money’s worth. Read story
What Do Founders Do All Day?
Do other owners kill cockroaches, or remind employees to label their lunches? Here's a look at a typical Wednesday-in-the-life. Read story
Why I Love When Customers Complain
How an open-minded approach to negative feedback boosts earnings--and morale. Read story
"I'll Be in Your Area November 3..."
Jewelry wholesale founder Vanessa Merit Nornberg has no patience for unprepared salespeople who waste her time--and theirs. Don't make the same mistake as Gina. Read story
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