CUSTOMER CONNECTIONS  

Victor Ho is the CEO and Co-Founder of FiveStars, a venture-backed startup building the first loyalty automation platform for local businesses. Previously, he was a consultant at McKinsey & Co. in New York, where he helped multiple Fortune 500 companies build and manage their loyalty and customer retention programs. Victor holds three degrees from the University of California, Berkeley, and is a Rubik’s cube enthusiast with a personal best of 45 seconds. @FiveStarsCard


One Simple Metric You Need to Determine Marketing ROI

By Victor Ho |  Apr 25, 2013

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation.  Read story

Why Small Data May Be Bigger Than Big Data

By Victor Ho |  Apr 1, 2013

Forget punch cards. How smart businesses can connect with customers to create loyalty.  Read story

Master the Art of Customer Loyalty

By Victor Ho |  Mar 14, 2013

If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started.  Read story