In-App Marketing
Apps are rapidly becoming an important way for users to spend time on the Internet. To achieve marketing success in apps, marketers must adopt techniques tha... Read story
Vijay Chittoor
Using Predictive Analytics on Web Data
Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel... Read story
Online Retail: Getting the Right Product in Front of Your Customers
A few technologies that impact online retail have recently gained wider adoption, and will help consumers find the right products online more easily in the c... Read story
The Real-Time Web and You
With the emergence of the real-time Web, it is becoming increasingly critical for companies to be able to use business intelligence, their internal data, and... Read story
Social Media: More than Creating Connections
How smart companies are using social media tools to outsource work to their customers. Read story
The Long Tail and the Black Swans
Technology has enabled sellers and marketers to serve a long tail of needs and wants. Companies like Amazon and Netflix have built successful businesses arou... Read story
Lessons from Web 2.0: Fast Track Innovation Process
Web 2.0 companies have some natural advantages that help them innovate fast. The good news: You can use the same Web 2.0 methods to foster innovation, even i... Read story
