START-UP CONFIDENTIAL  

Wendy Lea is the CEO of Get Satisfaction, a social business platform that helps companies engage their customers through open and transparent conversations that increase customer satisfaction, product insight and enhance customer loyalty. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor, and board member for a long list of start-up companies. @WendySLea

Who Needs Luck? Try Planned Serendipity

By Wendy Lea |  Jun 12, 2012

This strategy played a huge part in the evolution of some of the world's biggest brands, from 3M to Google. The founders of GetSatisfaction share its secrets.  Read story

New Rules of Getting Everything Done in a Start-up

By Wendy Lea |  Apr 25, 2012

How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips.  Read story

The New Rules of Customer Engagement

By Wendy Lea |  Apr 5, 2012

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.  Read story

A Better Way to Treat Your Employees

By Wendy Lea |  Feb 16, 2012

These aren't worker bees. They are whole individuals with human needs and desires. Appreciate those and you can make your company stronger.  Read story

Fix Your First Impression

By Wendy Lea |  Jan 25, 2012

The first place your customers meet you is online. So it's time for a spot check: Are you looking your best?  Read story

3 Ways to Outwit Your Competition

By Wendy Lea |  Jan 10, 2012

Is it time to wage battle, leverage your business model, or just poke fun of your rival? Here's how to tell.  Read story

What's Love Got to Do With Business?

By Wendy Lea |  Dec 8, 2011

Plenty. When your connection to a mission or idea that is so strong that it inspires you to take risks, your company can soar, and your customers benefit.  Read story