In 1973, Barbara Corcoran took $1,000 and started a real-estate business. She sold the Corcoran Group for $66 million in 2001.
Barbara Corcoran started her real estate business with a boyfriend, who later ran off with her secretary. But what he told her forever drove her.
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was.
In the early 1990s, about to go out of business amidst a tough real estate market, Barbara Corcoran figured out a way to create consumer interest. She held a "private" sale.
The absolute best time to expand "is when everybody's asleep at the wheel, and agrees it's a bad time."
In real estate, Barbara Corcoran fired the bottom 25% of her sales staff every six months.
Hire a business partner who has opposite talents and skill sets.
Barbara Corcoran describes the power of gold ribbons and trophies to galvanize employees.
Barbara Corcoran talks about a Harlem bus ride, cross-dressing parties, and other bizarre efforts to foster company culture and lore.
A childhood lesson gave Barbara Corcoran the nerve to jump and see what happens.
HIGHLIGHTS Recipe for Success2:34
BALONEY How Perception Creates Reality8:09
DEMAND Everybody Wants What Everybody Wants5:26
OPPORTUNITY Expand Before You're Ready1:52
TURNOVER Shoot the Dogs Early5:38
PEOPLE Expanders or Containers4:57
GOLD Recognition Motivates Better Than Money4:56
CULTURE Fun is Good for Business4:04
COURAGE You Have the Right to Be There2:34