Ben Rattray: The Role of Business in Social Change
The founder of Change.org explains how he came to focus on creating social good and why it's increasingly important for companies to 'be their best selves.'
Beginnings Before Ben Rattray found his passion for social change, he grew up wanting to make serious money on Wall Street.
Epiphany Ben Rattray recalls the conversation that changed the way he thought about himself and led him to wanting to improve the world.
Complexity It can be tempting to create complicated tools or platforms, but keeping things simple for users can multiply results.
Mission Ben Rattray explains why making money and doing social good are not mutually exclusive, especially in the long term.
People No matter what kind of business you run, your decisions affect people, whether it's your employees or the world at large.
Q&A Ben Rattray answers questions about petitions, money, mission, and vision.