The founder of Change.org explains how he came to focus on creating social good and why it's increasingly important for companies to 'be their best selves.'
Before Ben Rattray found his passion for social change, he grew up wanting to make serious money on Wall Street.
Ben Rattray recalls the conversation that changed the way he thought about himself and led him to wanting to improve the world.
It can be tempting to create complicated tools or platforms, but keeping things simple for users can multiply results.
Ben Rattray explains why making money and doing social good are not mutually exclusive, especially in the long term.
No matter what kind of business you run, your decisions affect people, whether it's your employees or the world at large.
Ben Rattray answers questions about petitions, money, mission, and vision.
BEGINNINGS Enough Money to Retire by 303:08
EPIPHANY 'What Can I Do to Serve the World?'6:55
COMPLEXITY A Simple Tool for Social Change7:07
MISSION Mixing Profit With Social Good6:09
PEOPLE Every Single Business Is a Social Enterprise9:32
Q&A 10 Million People Are More Powerful Than $10 Million3:15