Life is Good Founder Bert Jacobs: 'We Wanted Control of Our Baby'
To take the Life is Good brand beyond t-shirts, Bert Jacobs and his co-founder brother had to borrow $16.5 million to buy out contracts with t-shirt licensees.
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Jeremy Quittner is a staff writer for Inc. magazine and Inc.com. He previously covered technology for American Banker and entrepreneurship for BusinessWeek. @JeremyQuittner
