Entrepreneurs and code geeks with a solid idea can elbow their way into this highly competitive field.
Though the price tags of blockbuster video game titles have been steadily rising, the barriers to entry for small game developers have never been lower.
Self-publishing through Apple’s iTunes App Store as well as through Microsoft’s Xbox Live allows entrepreneurs and code geeks with a solid idea to elbow their way into this highly competitive field. "This is the best time to be a small garage shop or a mom-and-pop shop of just a few developers," says David Riley, who specializes in video games and entertainment at the market research firm NPD Group. "They don’t need to sit down in front of a venture capitalist and sweat blood" anymore.
The $44 billion market has also been thriving because of the influx of nontraditional gamers such as baby boomers, women, and young children.
By the numbers:
Percentage of gamers who are women, according to IBISWorld: 40
Expected annual total video-game industry revenue growth through 2014: 11 percent
Total video game industry revenue, according to IBISWorld: $44 billion